Don’t Look Away Pact airs ad targeting the end of family separation policy

The ad was purchased on Fox News stations in swing districts around the country.

Don’t Look Away Pact, a Florida nonprofit organization dedicated to ending the separation of families and detention of refugee children, began running a searing new advertisement Sunday on Fox News stations in swing districts around the country.

The minute-long advertisement contains images of children in detention centers and video commentary from President Donald Trump and U.S. Reps. Elijah Cummings, Ann McLane Kuster and Kathleen Rice, among others.

Early in the advertisement, a graphic cites the Constitution and the Refugee Act of 1980 as giving the right to request asylum to people arriving at the border without being criminalized.

Moments later, video of Trump plays and he says, “We have to take the children.”

The late Rep. Cummings, speaking at a committee session, then says that “This was a policy invented, implemented and executed by Donald Trump.”

The first sets of ads were purchased to run Sunday on Fox News stations in Jacksonville; Charlotte, North Carolina; Phoenix, Arizona; Grand Rapids, Michigan; Madison, Wisconsin; Portland, Maine; Albany, Georgia; Columbia, South Carolina and Washington, D.C.

The stated mission of Don’t Look Away Pact is to ask voters to examine their conscience and make a pact not to vote for any candidate who supports child detention and family separation of asylum-seekers.

“The Trump administration allows private prison, for-profit companies to profit from the suffering of innocent children,” said Amy Maldonado, Don’t Look Away Pact adviser.

“Children need to be with their families and not in jails. Americans must take responsibility for our government’s violation of the human rights of children seeking asylum. Don’t look away.”

The Don’t Look Away Pact is seeking donations and states that it will use the funding it receives to purchase additional TV ads in targeted markets in the months leading to the election.

Spencer Fordin

Spencer Fordin grew up in Port Washington, N.Y. and holds a bachelor’s degree in journalism from the University of Florida. Before working for, he spent 16 seasons with and nearly three years as a general assignment reporter in the Cayman Islands. You can reach Spencer at [email protected]


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch

Contributors & reporters: Phil Ammann, Jason Delgado, Renzo Downey, Rick Flagg, A.G. Gancarski, Anne Geggis, Joe Henderson, Janelle Irwin, Ryan Nicol, Jacob Ogles, Jesse Scheckner, Scott Powers, Andrew Wilson, and Kelly Hayes.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn