Fiona McFarland unrolls new ad, Charles Hines endorsement
Fiona McFarland.

McFarland screenshot
“Fiona is the real deal."

Sarasota Republican Fiona McFarland rolled out a new television ad and an endorsement from County Commissioner Charles Hines. 

McFarland’s ad, part of a major air buy ahead of the Aug. 18 primary, describes McFarland as “fresh, bold, Republican leadership.”

The area newcomer is stressing her candidacy as a new face for local politics. 

She’s running against Sarasota County Charter Review Board member Donna Barcomb and attorney Jason Miller, who also ran in 2018, in the Republican primary for House District 72. 

The video hits on current events like police issues and economic recovery. 

“McFarland will stand with law enforcement to keep our streets safe, work to reignite our economy and make sure Sarasota’s children have access to the best schools and education,” a narrator states. “Simply put, she’ll get the job done.”

McFarland recently spent $24,990 on a media buy with Washington, D.C. area political marketing firm Multi  Media Services, a spend that included purchasing air time. 

The advertisement also stresses McFarland’s service in the Navy, something Hines also mentioned in his endorsement. 

“Fiona is the real deal,” Hines said. “Her military service to our country combined with her fresh outlook and energy to tackle the major issues facing our region, particularly as a new parent, are characteristics we need right now in government. She has my full support.” 

Hines, a two-term County Commissioner, was elected county-wide in 2012 and 2016. He can’t seek another term this year due to term limits. 

That endorsement serves as a counter of sorts to high-profile support Barcomb garnered through the election, including backing from Sarasota County Commissioner and former Sen. Nancy Detert. 

Through June 26, McFarland led the cash race in District 72, with $175,199 cash on hand. Barcomb had $70,953. Miller had $2,941. 

The race is a crucial one for Republicans. District 72 is among a handful of House seats where voters in 2016 favored Donald Trump over Hillary Clinton but are held by Democrats.

State Rep. Margaret Good chose not to run for reelection this year and to instead seek a seat in Congress.  Attorney Drake Buckman has already secured the Democratic nomination.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].

One comment

  • Paul

    July 13, 2020 at 10:06 am

    “Simply put, she’ll get the job done.” That’s pretty vague and overly optimistic. Shouldn’t we expect more than she’ll get the job done?

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn