A.G. Gancarski
With America’s battle with COVID-19 continuing, the presumptive Democratic presidential nominee continues to bet voters don’t like Donald Trump‘s approach.
The Joe Biden campaign kicked off the week with two ads tailored to “older Americans,” with one spot outlining the Trump administration’s failures and a second ad discussing how the Biden agenda will “give older Americans peace of mind and independence.”
The spots are part of a $15 million spend over the next week. They will run in Florida and other battleground states, including Nevada, Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin.
Most of the buy will be for television spots.
“Didn’t Matter,” which will have a Spanish version air in Florida and Arizona, is a 60-second ad with a tinkly piano and a tearjerker message, in which a woman described how things “spiraled downward” after her grandmother got sick from the disease, dying alone in a hospital.
The narrator lays the blame at the feet of the President.
“There was a lack of leadership. A lack of responsibility. And a lack of resources. I felt like our elderly have not been a priority to this administration.”
“My grandmother didn’t matter,” she said, before breaking down into tears.
The second spot, “Dignity,” is not slated for television at this point. At just fifteen seconds long, it will target older voters on Facebook, Instagram, and YouTube.
The “complimentary digital ad,” asserts the Biden campaign will show “how Biden’s ‘Build Back Better’ agenda will give older Americans peace of mind and independence.”
“Everyone’s entitled to be treated with dignity. Everyone,” the candidate says in a voiceover.
The ad buys come at a time when some polling is showing that older cohorts, which embraced the President four years ago in his campaign, are in play this time around.
A Quinnipiac survey released last week, a poll weighted heavily toward Democrats, showed Biden leading among voters over the age of 50, though within the margin of error.
Whether that holds up in November is uncertain, but what’s clear is the Biden campaign believes older voters are in play in Florida and other battleground states.
4 comments
Mary
August 6, 2020 at 11:42 am
This ad is not believable because her grandmother was 90! It is not possible that the President is responsible for her death. It comes off as a person who is sad about her death and blames the President because she Hates him.
janet bartels
August 6, 2020 at 11:30 pm
Absolutly ridiculous!!! This lady comes right out and admits they never even knew she had Covid. I guess the family was not taking very good care of her. Had nothing to do with our President.
steve
August 9, 2020 at 5:33 pm
that is the stupidest most idiotic ad Ive seen…….try blaming you effing governor first….fits biden’s mental capacity….
Cheryl Pizzino Pizzino
August 10, 2020 at 12:00 am
Are you kidding me that this woman’s gonna go on TV and cry those fake tears I feel sorry her Grandmother’s passing but she lived to a wonderful age of 90 and it was probably a careless family member that gave the virus in the place! that’s even if that’swhat she died from. How can she go on TV and blame trump. Really if that’s all Biden can come up with give me a break.
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