Joe Biden makes play for faith voters in latest Florida spots
Joe Biden and Pope Francis.

Biden Pope
President Donald Trump may have evangelicals, but Biden is not conceding the faith vote.

Democratic presidential nominee Joe Biden released on Thursday a trio of ads focusing on his religious faith.

The spots, which will air on both radio and television in Florida, will also surface in Arizona, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, and Wisconsin.

Though President Donald Trump has made an energetic play for religious voters, Biden clearly is not conceding those blocs to the President’s reelection campaign.

The Biden campaign targets Catholic voters with Principles, a thirty-second spot in which the former Vice President waxes elegiac about his father’s early advice to him.

“My father used to say that the cardinal sin of all sins is the abuse of power,” an echo-voiced Biden says in contemplative conversation with a Catholic priest.

The spot includes an image of Biden meeting with Pope Francis, as he talks about the basic principles of Catholicism including a recognition of human dignity.

The Biden campaign is also reaching out to non-Catholic Christians with the current ad buy.

Morning, which the campaign says will air on “Christian TV programs,” revisits well-documented tragedies in the former Vice President’s life.

“But he’s never lost hope,” asserts a male narrator over a contemplative piano tune. “Because Joe knows what it means to find purpose and service to others, to remain our brother’s keeper, and right now, that’s exactly what we need.”

In addition to the two television spots targeting Christian denominations, the campaign is launching a radio buy across Florida and the other 13 states mentioned in the media release.

A Man Guided by Faith offers the perspective of a member of Biden’s church congregation who has known Biden for decades.

“Even now, when Joe’s back home, we see him at Mass on Sunday … Joe Biden knows what it means to be your brother’s keeper,” asserted a female speaker identified only as Bernadette.

A.G. Gancarski

A.G. Gancarski has been a correspondent for FloridaPolitics.com since 2014. In 2018, he was a finalist for an Association of Alternative Newsweeklies "best political column." He can be reached at [email protected]


2 comments

  • DUMP TRUMP 2020

    October 1, 2020 at 1:32 pm

    Don’t waste your time, Joe! The evangelical support for Trump and his GOPs comes primarily from among southern white Baptists and, historically, they’ve had a severe antipathy towards Roman Catholics (such as you) and Jews going way back – and, absurdly, they’ve gone head-over-heels in their support for the most unChristian, most Ten-Commandments-flouting, irreligious, and amoral president this country has ever had. Stupid is as stupid does – and seriously religious people supporting Trump is one of the more bizarre things anyone will come across!

  • Sonja Fitch

    October 1, 2020 at 3:43 pm

    Vote Democrat up and down ballot! Vote Blue ! Biden is a believer in his faith! Biden respects all other believers rights! The goptrump cult leader Trump is just jerking the chains of evangelical folks! Trump only believes con Trump!

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