Javanka jab: Lincoln Project trolls Jared Kushner, Ivanka Trump on their home turf
Lincoln Project gives Mar-a-Lago something to look at.

LP Javanka
The goal is for 'friends and family' to see the 'psy-op' creative.

The Lincoln Project, that group of never-Trump former Republican political consultants who have turned their skills on the President, is bringing their latest project to two of Donald Trump‘s home bases.

Billboards blasting Ivanka Trump and her spouse, Jared Kushner, are outside Mar-A-Lago and Trump Tower all weekend.

These billboards are already famous: the Lincoln Project had them in Times Square in NYC, featuring a quote from Kushner where he allegedly said “people are going to suffer and that’s their problem, about New Yorkers dealing with COVID-19.

The installation led to an ultimately fruitless legal back and forth, with a lawyer for Kushner and Trump calling the ads “false, malicious and defamatory.” Despite these stern words, the Lincoln Project, clearly confident in its position, is cloning the Times Square concept.

The Mar-A-Lago installation is on a boat, outside the Trump South Florida compound through Sunday afternoon before sailing back to Miami. The so-called “Javanka” artwork from there will be on boats in the Miami area through the election.

The Mar-A-Lago boat will be out 24/7 for most of the weekend, but the Trump Tower installation will have shifts for the next four days. A digital truck was outside the building on Friday.

On Saturday and Sunday, it will be outside the spot from 10 PM to 6 AM, and from 7 AM to 3 PM on Monday and Tuesday.

Florida Politics talked to Ron Steslow of the Lincoln Project, who described the move as one in a series of “psy ops” style attacks on the vanity of the President and his family. The locations are designed so Trump’s “friends and family” can see them, including New York residents who may be wintering in South Florida.

Those familiar with the group’s work will note how they have trolled the cable-obsessed President with cable news buys in Washington D.C., and these installations are another example of that push.

Steslow noted the First Daughter and her spouse had not gotten “fair scrutiny” for their role in the coronavirus crisis, and that the “Trump family is responsible” collectively.

Though it’s uncertain what effect the Javanka hit may have on the election, Steslow says that the cumulative effects of these spots knock the Trump family “off message, off guard,” making them “vulnerable” to missteps.

A.G. Gancarski

A.G. Gancarski has written for since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


  • Sonja Fitch

    October 30, 2020 at 5:07 pm

    Lol. The stink of the javanka billboards is just wonderful ! Sleazy and corrupt yep the best yet! Lol. Vote this bunch of sociopaths out!

  • Doug

    October 30, 2020 at 7:07 pm


  • marc

    October 31, 2020 at 9:36 am

    Bravo Lincoln Project. Another brilliant step taken to enlighten the world about the grifters currently residing in, and working in The People’s House!

  • Diane

    October 31, 2020 at 12:51 pm

    Isn’t Freedom of Speech great1

  • Booner

    October 31, 2020 at 3:12 pm

    The Lincoln Project floating billboard is protected by the First and Second Amendments.

    Trumpkins* in South Florida are going to suffer and that’s a problem.

    *Trumpkin = Orange on the outside,
    Hollow on the inside.
    (Should be thrown out in November)

  • Ronald Hoffman

    November 1, 2020 at 12:21 pm

    😲!!!!OMG!!! LMAO! Wow, real hardcore cutting edge campaign propaganda! Nothing, I repeat nothing on this planet, terrifies multi- billionaires sitting on their ocean side pool patios sipping margaritas, MORE than a BARGE floating past hardly visible! Shweeet!

  • jennifer

    November 1, 2020 at 9:24 pm

    Project Lincoln -you guys are the best, I salute you, I admire your courage.

    I can not get enough of your ads, I am in Canada, I can wait to see Trump gets out of white house.

Comments are closed.


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