Retailers expect dip in holiday sales

Christmas mask congratulations. Portrait woman wearing santa hat and blue sweater in medical mask, giving gift present box with red ribbon, christmas tree bokeh on background
Retailers are expecting about 5% less this season than last.

Amid the economic struggles caused by the coronavirus pandemic, Florida retailers are expecting a 5% decrease in holiday sales this year.

“Projections are that sales will be down about 5%,” Florida Retail Federation President Scott Shalley said. “Most of that really is that people are still going to be buying gifts, but they may not be picking up that extra something for themselves.”

The holiday shopping season is the biggest time of the year for stores, which make 20 to 40% of their annual sales during the month before Christmas. Given fears about the coronavirus, Shalley said he expects more people to shop online this year. He hopes consumers will spend money with stores that also have a physical presence in Florida.

“Whether it’s a big box or a small store, and you decide to shop online, shop online with somebody who has a local presence,” he said. “They are hiring Floridians and paying taxes in Florida. We need it right now. It’s been a difficult year, and we hope to close out the year strong.”

An average consumer is expected to spend $998 on gifts this year, about $50 less than last year.

_____

Republished with permission from the News Service of Florida.

Wire Services



#FlaPol

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch

Contributors & reporters: Phil Ammann, Ron Brackett, Jason Delgado, Renzo Downey, Daniel Figueroa, A.G. Gancarski, Anne Geggis, Kelly Hayes, Joe Henderson, Ryan Nicol, Jacob Ogles, Scott Powers, Gray Rohrer, Jesse Scheckner, Christine Sexton, Andrew Wilson, Mike Wright, and Tristan Wood.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704




Sign up for Sunburn


Categories