Darden Rice goes negative with campaign mailer tying Ken Welch to Donald Trump

Welch's supporters say the mailer is laughable and steeped in hypocrisy.

The race for St. Petersburg Mayor is getting dirty.

Some St. Pete voters received mailers over the weekend promoting St. Pete City Council member Darden Rice in the race and bashing her top competition, former Pinellas County Commissioner Ken Welch, as a Trump-aligned candidate.

To Welch and his supporters, the claims are not only absurd, they’re steeped in hypocrisy.

“It’s just really disappointing,” Welch said Monday. “We’re focused on a positive message. I think the message is resonating about investing in our infrastructure, safer neighborhoods, reaching young people, affordable housing. They’re tired of the sleezy politics.

One side of the flyer, paid for by Rice’s political committee, Friends of Darden Rice, includes a campaign slogan — “Making St. Pete Better for All.” It then lists three reasons to cast a ballot for Rice: progressive values, proven results and looking out for all of us.

That side of the flyer is all positive. It says that Rice will ensure “workers are paid for the work they’ve done,” lead the fight for LGBTQ rights, protect “a woman’s right to make her own health care decisions,” and to protect the environment.

Rice’s record as an elected official, and as a community activist before she was elected, support the promises.

But it’s the other side of the flyer that gets dicey.

There, the flyer list four digs on Welch — that he received thousands in contributions from Donald Trump donors, received endorsements from Trump donors “who oppose body cameras for police officers and criminal justice reform,” received endorsements from “Republicans and Trump allies who attacked our constitutional rights,” and that he “abused his position of power for personal gain.”

The latter is something Welch probably saw coming. Indeed, he faced criticism in 2018 over claims he was using his position to help his wife, Donna Welch, land a new job. The Rice mailer cites a Tampa Bay Times article from October 2018. There doesn’t appear to be an article listed with that exact date, but Times coverage around that period was extensive related to the firing of Welch’s wife from her position as reading director at the James B. Sanderlin Neighborhood Family Center. In an editorial dated Nov. 8, 2018, the Times’ editorial board lamented “an obvious conflict of interest” after Welch lobbied public officials to hire St. Pete-based R’Club Child Care to take over a reading literacy program. That group offered to hire Welch’s wife.

The other three claims are what drew the ire of Welch supporters. All three could just as easily land on campaign literature criticizing Rice.

None of the claims are patently false. Welch does have Republican backing and his donor list includes conservatives. While Rice hasn’t received any direct endorsements from Republicans, plenty have cut checks to her campaign or political committee.

“It’s just hypocritical,” Welch said.

Despite being widely considered a progressive Democrat, Rice’s committee has accepted contributions from Republican donors and groups more aligned with conservative politicians. She received $5,000 from developer John Catsimatidis, a former prominent backer of Republican Rick Baker who challenged Kriseman three years ago. Bill Edwards, who largely bankrolled Baker’s campaign, also contributed $5,000.

Further, just two years ago she endorsed City Council member Robert Blackmon, a Republican who is now running against her for Mayor and refused to say in an interview with Florida Politics whether he voted for Trump — either time.

Rice critics took to social media to decry what they perceived as hypocrisy.

Andy Oliver, the pastor at Allendale United Methodist known for his progressive politics, said he was disappointed in Rice.

“She attacks him for being funded by Republican donors and tries to tie him to Trump. Maybe a fair attack, if not for the fact that Rice has received far more Republican money than Welch has (see article below). It is disingenuous to attack someone for doing something you have done as well,” Oliver wrote on Facebook.

He linked to a Florida Politics article citing some of Rice’s conservative donors.

“Even Rice thinks these types of attacks are out of bounds,” Oliver continued. “In October 2019, when the Florida Dems did a similar attack mailer against CM Ed Montanari, tying him to Trump, Rice was one of the first to rally to his support saying the attack was out of bounds. So to levy the exact same attack against her democrat opponent is hypocritical and looks desperate.”

That references the 2019 election in which Montanari, at the time the only Republican on the dais, fielded attacks from a Democratic opponent trying to tie the moderate conservative to Trump. The candidate, Orlando Acosta, was working with Blue Ticket Consulting on his campaign. Blue Ticket is now also working on Rice’s campaign.

Oliver also took issue with the use of a Black woman on the flyer.

“As a White woman, her choosing to use the image of a Black woman on the front of the mailer to make this attack was a really poor decision,” he wrote.

Oliver went on to say he is supporting Welch, but that Rice is his second choice.

Progressive activist Chuck Terzian took to Facebook, calling the mailer “gross and unacceptable.”

“Darden Rice lost any chance she had at my vote over this mailer alone. It’s an incredibly misleading and a pathetic attempt to win at all costs and here the cost is her integrity,” he wrote.

“When I was organizing I regularly worked with Darden on several progressive issues and I don’t know what happened to her over the last few years but something must have seriously changed.  I don’t understand how in the hell she could approve of this BS smear attempt and think her integrity would remain in tact,” he continued.

In yet another reaction, St. Pete businessman Scott Wagman called the mailer a “comical distortion” of Welch.

“The truth is that Ken has a 20 year history of collaboration with constitutional officers and other elected officials that has greatly benefitted the citizens of St. Petersburg. Noted Republicans such as Sheriff Bob Gaultieri, Clerk of Court Ken Burke and others have effectively worked with Ken without devolving into the cesspool of hyper partisan politics,” Wagman wrote.

“Ken Welch is the only candidate for Mayor, in my opinion, who can marshal all of the forces of good in our City and County to lead St. Petersburg into a wonderful future.  He doesn’t need to smear any of his opponents to bolster his chances of election.”

The mailer is a possible precursor of what’s to come in a heated race for an open seat. Incumbent Mayor Rick Kriseman is term-limited out of office next year. He on Monday endorsed Welch, though he didn’t mention the controversial mailer.

Welch is currently polling ahead of Rice, though the race is close. Former City Council member Wengay Newton, and Blackmon, are also polling in the top four.

Janelle Irwin Taylor

Janelle Irwin Taylor has been a professional journalist covering local news and politics in Tampa Bay since 2003. Most recently, Janelle reported for the Tampa Bay Business Journal. She formerly served as senior reporter for WMNF News. Janelle has a lust for politics and policy. When she’s not bringing you the day’s news, you might find Janelle enjoying nature with her husband, children and two dogs. You can reach Janelle at [email protected].


  • Jonathan Ginsberg

    July 19, 2021 at 2:49 pm

    Did Councilor Rice support a Republican for City Council President?

  • Edward Lyle

    July 20, 2021 at 4:24 pm

    Never underestimate the vindictiveness of a chic who wants to be a dude. Rice is St. Pete’s AOC… clueless and delusional, but can poor a beer.

    Sorry D… it’s gonna take a real man to repair the damage Tricky Rick and company have done to the once-great city.

    • Bryce

      July 24, 2021 at 10:23 pm

      What are you talking about loool

Comments are closed.


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