Aaron Bean plays auctioneer on TV, real life in new ad for CD 4

aaron bean parade
Bean runs through a rat-a-tat listing of red-meat phrases for conservatives about Joe Biden.  

Aaron Bean’s campaign launched its second ad of the cycle, going up on Jacksonville television as the days dwindle to the start of early voting on Aug. 10, and vote-by-mail ballots are readied to the voters of the 4th Congressional District.

The ad, “20 Seconds,” will run concurrently on broadcast, cable and CTV with Bean’s first ad, “Best Days,” according to campaign spokeswoman Sarah Bascom.

Bean turns the focus of his second ad on President Joe Biden, with a man stating over images of Biden, “Is it possible to list all of Joe Biden’s failures in just 20 seconds?”

To which the ad provides Bean as an answer.

“Meet Aaron Bean, lifelong conservative, part-time auctioneer,” the voice-over artist says. “Let’s watch.”

During this time, Bean’s on camera in a bare white space, taking a drink of water and setting a kitchen timer. 

“Massive inflation crisis, border crisis, spending crisis,” Bean rattles off. “Killed Keystone, blocked drilling, hiked prices, turned energy independence into ‘energy nightmare.’ Worsening gas prices, food prices, car prices, home prices.”

Then he picks up a shirt that says, “Let’s Go Brandon,” a euphemism among Republicans to say instead of “F*** Joe Biden,” the uncensored version which can also be widely found on various forms of merchandise.

“Even prices for these little numbers,” Bean says.

Then he continues.

“More chaos abroad, more crime at home,” Bean says. “Mask mandates, vax mandates, indoctrination in our schools, not to mention ….”

That point is when the voice-over comes on with the ringing kitchen timer ending Bean’s rat-a-tat listing of red-meat phrases for conservatives. 

“It’s just too long,” the voice-over says.

Bean closes the ad by personally introducing himself, asking for one more try to fit more into those 20 seconds.

Further details for the new ad aren’t immediately available, but “Best Days” went up June 27 on a 16-day run, at a cost of $46,533. It’s received 3.4 million impressions among people aged 35 years and older, according to data compiled by Ad Impact. The vast majority of those impressions came from broadcast television, 3.2 million.

Bean faces Navy veteran and businessman Erick Aguilar, who originally filed to run in the old CD 4 against U.S. Rep. John Rutherford, and health insurance contract analyst Jon Chuba, in the Republican Primary. 

On the Democratic side, former state Sen. Tony Hill and education and health care advocate LaShonda Holloway are running for their party’s nomination.

Wes Wolfe

Wes Wolfe is a reporter who's worked for newspapers across the South, winning press association awards for his work in Georgia and the Carolinas. He lives in Jacksonville and previously covered state politics, environmental issues and courts for the News-Leader in Fernandina Beach. You can reach Wes at [email protected] and @WesWolfeFP. Facebook: facebook.com/wes.wolfe


  • Bob Herling

    July 13, 2022 at 7:45 am

    He gripes about inflation but doesn’t have one single idea how to deal with it. Next…

  • It's Complicated

    July 13, 2022 at 9:09 am

    Aaron Bean really is a man of high character and principles, and will definitely inject some humor into the conservative side of Congress if elected. He is smart, fair, will hear you out – whether he agrees with you or not, and will tell you where he stands. Don’t know anything about the other two GOP candidates in this particular race.

  • Margaret

    July 13, 2022 at 4:03 pm

    I am sorry to comment on this, but the over-simplification of blame for our current economic and social problems is not what will help us solve them.
    Aaron is intelligent enough to think through these problems, but the ad does nothing to prove that.

    We are in the pickle we’re in because of entertainment values being overlaid upon serious issues of democracy. Bean is ill-advised by whoever pushed this idea.

  • Bean supporrts ACLU

    July 13, 2022 at 4:58 pm

    Bean supports the ACLU in Nassau County, the black lives matter group. I will not vote for him. Its Joh Chuba or Agular for me.

  • Ben Martin

    July 18, 2022 at 8:40 am

    Mr. Bean is one fast talker that is for sure.

Comments are closed.


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