Progressive groups launch six-figure digital campaign attacking Ron DeSantis
Screenshot from Florida For All's "Ambition" ad.

Screen Shot 2022-10-13 at 8.46.07 AM
The video spots assert the Governor embraced far-right positions to advance his ambitions and satisfy special interests.

Democratic groups behind the Florida for All campaign are announcing a six-figure buy for digital ads attacking Gov. Ron DeSantis. A digital campaign will target persuadable voters online “who have been hurt by Ron DeSantis.”

The ad buy, first reported by POLITICO, costs more than $100,000 and will target DeSantis on three topics. One video spot hits DeSantis on a 15-week abortion ban, another accuses the Governor of catering to the far right for his presidential ambitions, and a third slams him for the state’s property insurance crisis.

“Ron DeSantis is attacking Floridians’ freedoms in the service of his ambition to be President,” one ad begins.

All three deliver the message through grainy video and bold and unflattering headlines.

Ambition” focuses on the new abortion restrictions enacted by DeSantis and the Legislature this year, prohibiting the practice 15 weeks into a pregnancy with no exceptions for rape or incest.

The ad goes on to note a series of other purported punitive policies under DeSantis. “He bans books and attacks teachers and students, making our schools less safe for everyone,” a narrator asserts.

The ad shows viral footage of DeSantis chastising students for wearing medical face masks at a press conference and shows images of Mickey Mouse entertaining families as it describes DeSantis hurting employers over vendettas. That’s a reference to the elimination of Disney’s self-governing power after it opposed a measure derided by critics as the “Don’t Say Gay” law.

A second ad, “Stepping Stone,” focuses in on what the organizations see as the motive for these policies: the Governor’s personal desire for higher office.

“Ron DeSantis is the worst kind of politician,” a narrator states. “He divides us instead of finding common ground. He bends over backwards for his billionaire donors. He sees Florida as a personal stepping stone for his political ambitions. Floridians deserve better.”

Footage runs with clips of DeSantis traveling around the county, including to events in Las Vegas to meet with GOP megadonors.

The third ad hits on a pocketbook issue impacting a number of Floridians directly, especially after Hurricane Ian. “Gouge” starts with the insurance crisis and continues from there. “In Ron DeSantis’ Florida, our property insurance rates have more than doubled, our utility rates have skyrocketed and the cost of housing is out of control,” a narrator says.

“While we work hard every single day to provide for our families, Ron DeSantis is fighting to let insurance companies, utility companies and developers price gouge us out of our homes,” the ad states.

Florida for All is a joint effort of six groups: Florida Rising, Florida Immigrant Coalition, Faith in Florida, Central Florida Jobs with Justice, Dream Defenders and SEIU.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Charlie Crist

    October 13, 2022 at 9:17 am

    AHHH HAHAHA AHHHH Can’t wait to embarrass and humiliate mini Hitler during the debate. Even if I lose it will be worth it 😆

    • Impeach Biden

      October 13, 2022 at 9:53 am

      DeSantis will do just fine. Most of us probably won’t even watch as the rout is already on.

      • Jay Smif

        October 13, 2022 at 10:06 am

        “We won’t even watch as we know that Pudgy Fascist Ron DeSantis is terrible on-camera, and tries to hide his failings with more yelling and name-calling rather than actually justifying up his extreme words and actions.”

        Typical delusional conservative cultist mentality.

        • knownreality

          October 13, 2022 at 10:17 am

          What a joke, housing costs and insurance is because the new yorkers came here and bought houses en masse and their driving is horrible. Educate yourselves and stop getting your news from Facebook. Funny how Obama owns property in the most expensive place in America and you think Desantis is to blame for your problems.

          • Impeach Biden

            October 13, 2022 at 10:43 am

            I like your style knowreality. Keep typing. 😀

          • marylou

            October 13, 2022 at 12:36 pm

            Maybe turn off Fox. DePsycho is luring New Yorkers to Florida, and MAGAs are cheering and bragging about it. Just ask FP Legend & Impeachie!

            Highway Safety Tip: Get your foot off the brake pedal while you’re driving down 95. It confuses New Yorkers and other people

        • Impeach Biden

          October 13, 2022 at 6:00 pm

          Just when you think you have heard it all. Marylou thinks DeSantis is luring New Yorkers to Florida. Girlfriend, I live in a county full of New Yorkers that moved here. The came on their own and many of them still vote “D”. A main reason they left NY in the first place because of all the idiotic Democrat policies.

  • PeterH

    October 13, 2022 at 9:35 am

    If Americans want women to control their own bodies, qualified teachers to replace DeSantis’s culture wars in classrooms, intelligent teacher-student conversations concerning the social issues facing Americans in the 21st century, non-bullying discussion about classroom students who are different, common sense gun regulations, and a new honest approach on how best to address climate change……

    • knownreality

      October 13, 2022 at 10:33 am

      Pedophile, its about abortion on the state level. With legal precidents Roe vs Wade bypassed local state courts, it puts the power back in the states hands. If you are offended about no abortion here GO TO CALIFORNIA oh wait you can’t afford rent or taxes and wages suck, I lived there. I realized after years of traveling the U.S and the world, progressive ideology leads to authoritarian governments.

      • marylou

        October 13, 2022 at 12:14 pm

        Depraved Anti-abortionist, you haven’t been paying attention. You are now supposed to be chanting ‘Federal Protections’ because an unborn fertilized egg New Yorker should have the same rights as a Florida blastocyst has (will have as soon as Ron can, anyway)! Lindsey Graham has already introduced a federal abortion ban bill, supported by Rubio. NO MORE STATES’ RIGHTS FOR REPUBLICANS!!!

        Your party’s plan now is to breed women like livestock to combat your Replacement Theory fears and get women out of ‘your’ college and ‘your’ jobs! 🇺🇸

    • AM Charlebois

      October 15, 2022 at 9:16 am

      As a former lifelong Republican I agree wholeheartedly. That party is unrecognizable!Just this year 63 elected GOP lawmakers voted to exit NATO while Putin was gathering troops along Ukraine’s border! MAGA Republicans taking order from that former crime mail President.
      The Tea Party first then those MAGA fools that even follow Q! How ridiculous a party that still supports a criminal for their future nomination!

  • Impeach Biden

    October 13, 2022 at 9:51 am

    So you left wing wackos are gonna blame DeSantis for the insurance crisis? A couple of numbers for you lunatics discussed on the most recent 60 Minutes story on Hurricane Ivan. 80% of property insurance claims filed throughout this entire United States of America are filed right here in Florida. Only 19% of homeowners in this state carry flood insurance. How do you blame DeSantis for that? You think premiums are high now and companies are leaving? Just wait.

    • knownreality

      October 13, 2022 at 10:22 am

      All they can do is B.S because they hold no ideas, they spin BS.
      OMG I cant go to Starbucks and get an abortion and a latte. Also my body but why is It acceptable for Biden to mandate vaccines?
      What idiots, we have real problems and they want to cry unfair, just wait to see Xi take their real rights away.

  • It's Complicated

    October 13, 2022 at 11:50 am

    The fact is that most of the civilized world, including most socially liberal nations, have limitations on abortion that are less than 15 weeks.

  • marylou

    October 13, 2022 at 1:49 pm

    In England, Scotland, and Wales, abortion is permitted on the grounds of:
    * risk to the life of the pregnant woman;
    * preventing grave permanent injury to her physical or mental health;
    * risk of injury to the physical or mental health of the pregnant woman or any existing children of her family (up to a term limit of 24 weeks of gestation); or
    * substantial risk that, if the child were born, he or she would “suffer from such physical or mental abnormalities as to be seriously handicapped”.
    ***The third ground is typically interpreted liberally with regards to mental health to create a de facto elective abortion services, and nearly all abortions — 98% in 2019 and 2020 — are performed to protect the woman’s mental health. —Wikipedia

  • Charlotte Greenbarg

    October 14, 2022 at 3:30 pm


    • Ocean Joe

      October 15, 2022 at 9:19 am

      OMG! Charlotte is actually right about something!

      What happens in the grocery store decides elections. Who can forget (except people under 80 who weren’t born yet) what happened when George Herbert Hoover Walker Bush didn’t know the price of a gallon of milk or what a bar code was?

      Not sure why the public thinks the president should be doing the shopping, but it mattered and he was gone with a little help from Ross Perot.

      We hold government accountable, and Biden owns it whether he caused it or not. The bad news is that the Dems replacement will, like Desantis, focus on crazy stuff and double down on lopsided tax cuts. But the rich will be OK.

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704