Sarasota County tax campaign touts police support in TV ad
Sarasota County Sheriff Kurt Hoffman

Screen Shot 2022-10-13 at 4.49.30 PM
Sheriff Kurt Hoffman makes a personal appeal to pass the tax.

An effort to renew Sarasota County’s sales tax is making an appeal to those eager to back the blue.

A television ad now on the airwaves stresses the critical role the 1-cent sales tax plays in providing equipment and support for law enforcement.

“Hurricane Ian has renewed our appreciation for our law enforcement,” said Justin Taylor, Chair of Common Cents for Sarasota County, the political committee backing renewal.

“We have seen, with our own eyes, our first responders leave their families during this disaster to place themselves in harm’s way. They save us and protect us, and many continue to do so while suffering terrible damages to their own homes. It is time for us to support them in their work and this renewal will continue to give them the tools they need to do their important work in our community.”

A narrator drives the message home in the television ad.

“Did you know that this November, you can support Sarasota County law enforcement and first responders by voting ‘yes’ to continue the penny tax?” the narrator states. “This local referendum will help make sure that those who protect us have the tools and resources necessary to do their jobs. And the best part? Tourists and visitors pay their fair share.”

An independent study released by the political committee estimates 20% of the tax is paid by tourists.

The ad includes personal testimonials from Sarasota County Sheriff Kurt Hoffman, who encourages voters to vote “yes.” A variety of public safety facilities also get showcased in photos collaged across the screen.

The ad also shows logos and lists endorsements from the Sarasota Police Officers Association and the Suncoast Professional Firefighters and Paramedics.

It will run on broadcast and cable television around Sarasota County.

The last time the measure appeared on the ballot, it passed with more than 66% of the vote. All voters in Sarasota County can vote on Nov. 8 whether to renew the tax.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].

One comment

  • Ocean Kilroy

    October 16, 2022 at 6:55 pm

    Ridicules ! Usual scare tactics to get people to vote themselves a higher tax….sorry not buying ut… they pull this crap with schools too…

Comments are closed.


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