Vinoy name change to take effect Wednesday

It's the culmination of a massive renovation and rebrand.

The Vinoy Renaissance St. Petersburg Resort & Golf Club will officially change its name Wednesday, a move that has been anticipated as part of its rebrand to a Marriott Autograph Collection hotel. 

The new name will be The Vinoy Resort & Golf Club, Autograph Collection.

In an email to guests, hotel leadership wrote that the name change “celebrates the culmination of our comprehensive property renovation and thoughtful embodiment of Marriott’s Autograph Collection brand ethos.”

Hotel guest confirmation numbers will remain the same, but as of April 5, existing reservations will reflect the new branding. 

The hotel said Bonvoy members will not be affected and they will continue to accrue points or miles and earn elite night credits for stays at the resort. 

Marriott’s Autograph Collection hotels are each unique, but all commit to delivering boutique hospitality and inspiring experiences. 

Under the new branding, the Vinoy expects to “elevate the guest experience and grow alongside the charming and spirited sunshine city of St. Petersburg.”

The rebrand comes after the resort underwent extensive renovations, including the Veranda and Porte Cochère; refined grand lobby; luxurious guest rooms; historic ballrooms and meeting spaces; diverse dining experiences; and a new spa and fitness area.

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises Media and is the publisher of, INFLUENCE Magazine, and Sunburn, the morning read of what’s hot in Florida politics. Previous to his publishing efforts, Peter was a political consultant to dozens of congressional and state campaigns, as well as several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella. Follow Peter on Twitter @PeterSchorschFL.


  • Strip Mall Pill Mill Bill McSewer

    April 3, 2023 at 6:48 pm

    Overpriced grift for hogs by hogs. You’re smoking crack and ice cocaine if you vacation here instead of Europe. Just feeding the fking pigs. South Florida is the only place worth visiting here. Everything else just a carnival grift.

  • It's Complicated

    April 11, 2023 at 2:25 pm

    Many great memories at the Vinoy. Been staying there with some regularity for 25+ years. I like the new name. Never mastered spelling “Renaissance,” LOL!

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