Joe Biden battleground state ad buy during NFL prime time game bypasses Florida viewers

Is Florida officially done as a top-tier battleground state?

A new TV ad from President Joe Biden’s re-election campaign is debuting as the prime time NFL season begins with the Detroit Lions taking on the 2023 Super Bowl-winning Kansas City Chiefs.

But according to the list of states where the advertisement will air as the pigskin flies, the President’s campaign is focusing less on Florida.

The 30-second advertisement, “Got to Work,” that will run during Thursday’s opening prime time game is part of a $25 million advertising campaign that will air on broadcast and network TV in the biggest media markets of seven “battleground” states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

Florida voters can see the ad outside of the NFL game on national slots on CNN, daytime Fox News and MSNBC.

With 19 electoral votes, Pennsylvania comes the closest to matching the big prize Florida’s 30 electoral votes represents among the states the ad targets. Observers may recall 2022, when the lack of national Democratic investment was among the factors blamed for the blue team’s abysmal showing in Florida.

But state Democratic Party and Biden campaign officials dispute that the ad buy forecasts Democrats’ 2024 strategy in Florida. They point to Biden’s recent visit to Florida in the wake of Hurricane Idalia and a Spanish-language ad buy in Florida that dropped just before the first debate featuring candidates for the Republican nomination.

Still, little national investment proved either prophetic or causational in 2022 as no Democratic candidates were elected statewide. Gov. Ron DeSantis was re-elected by the largest margin of any Governor in modern state history, and Republicans swept to a supermajority in both legislative chambers.

Deerfield Beach Democratic Club President Bernie Parness says he’s not worried about a repeat of 2022. Florida Democrats are more focused on the ballot questions about a woman’s right to choose and marijuana than drumming up excitement about particular candidates, he explained.

“It’s way, way too early to be spending lots of money here in Florida,” Parness said.

In 2020, Donald Trump won 51.2% of the Florida vote to Biden’s 47.9%, though Biden won the election without Florida. With DeSantis No. 2 in the polls among Republicans, the state’s voters might be in a unique position with their own Governor in the matchup against Biden.

This ad highlights decreasing inflation and unemployment with lilting classical-style music in the background as images show Biden at work and with constituents. It will air for 16 weeks after its NFL debut.

The ad, posted digitally eight days ago, evokes the underdog struggle the Detroit Lions have long endured.

“They said millions would lose their jobs and the economy would collapse,” the narrator intones. “But this President refused to let that happen. Instead, he got to work.”

After highlighting Biden’s efforts that fixed supply chains, fought corporate greed, passed laws to lower pharmaceuticals’ cost, cut utility bills and made the country energy -independent, the viewer hears the President’s voice that he approved this message.

Anne Geggis

Anne Geggis is a South Florida journalist who began her career in Vermont and has worked at the Sun-Sentinel, the Daytona Beach News-Journal and the Gainesville Sun covering government issues, health and education. She was a member of the Sun-Sentinel team that won the 2019 Pulitzer Prize for coverage of the Parkland high school shooting. You can reach her on Twitter @AnneBoca or by emailing [email protected].


  • Floridiots Qanon

    September 5, 2023 at 2:38 pm

    No one will spend a penny in the Hate State.

    • Impeach Biden

      September 5, 2023 at 9:35 pm

      Drive by the parking lot at Universal Studios, Disney, and Sea World and then get back to me with that stupid comment. I won’t even bring up the beaches.

      • Nazi Florida

        September 6, 2023 at 6:50 am

        Bless your heart

      • Josh Green

        September 8, 2023 at 12:11 am

        Hold the f*ck on.

        I thought Disney was going broke because they’re “Woke”.

        Now they’re packed? Get your talking points straight.

  • Earl Pitts "The Ronald's Unofficial Campaign Manager" American

    September 5, 2023 at 4:07 pm

    Kudos to the Biden Administration,
    Actually a good money saving move for The Biden Administration as the only Dook 4 Brains leftists still remaining in Florida are the 17 lefty posting “regulars” still posting here at our beloved online host F. P.
    Thank you America,

    • Earl Pitts "Sports Authority" American

      September 5, 2023 at 9:15 pm

      Good evening America,
      And furthermore:
      y’all need to try and wean yourselves from watching and supporting those woke @55:sporting organizations like the NFL anyway. Yeah back in the day it was OK.
      BUT today its like letting the devil into your living room.
      Earl Pitts American

  • Sonja Fitch

    September 6, 2023 at 5:54 am

    Biden is and will continue to be for compromise and common good! Thank you President Biden ! Issues are the winner for Democrats. Common good for all!

    • Rick Whitaker

      September 6, 2023 at 12:13 pm

      i hope desantistan can recover after desantis is gone and biden is in office. biden won’t hold any grudges and will treat desantistan good. you people down there in desantistan are surely going through hell at present. the gop has revealed it’s true self, so that might help. haters love to hate though.

      • Impeach Biden

        September 6, 2023 at 1:02 pm

        Can I ask where you live? DeSantis won reelection here in Florida very easily. Most of us support him. Then there are those out there that attend Burning Man, don’t work, prefer to be called by pronouns, etc. You know those zombies. They don’t like him but the smart ones outnumber the purple hair and spacer crowd. Again, where are you typing from?

  • Dr. Franklin Waters

    September 8, 2023 at 12:16 am

    “DeSantis won reelection here in Florida very easily. Most of us support him.”

    Not true. His approval rating has fallen off a cliff in the last year, and is now below 50%. MOST people do NOT support him anymore.
    His current “Very Unfavorable” rating is at 36% with is Very Favorable rating at just 13%.

    He completely lost the plot with his Culture War “Woke” nonsense.
    Nobody cares about that stuff.

Comments are closed.


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