New Iowa ad brings new talking points for Ron DeSantis backers

DeSantisad
'Messaging guidance' is intended to drive a consistent narrative that the 2024 race is far from over.

The latest Des Moines Register/NBC News/Mediacom Iowa Poll of 404 likely Hawkeye State caucus participants finds Ron DeSantis 27 points behind Donald Trump and tied at 16% with Nikki Haley.

However, the new ad (“Fight. Win. Lead.”) from the DeSantis campaign looks to tell a different story, one of the Florida Governor leading while President Joe Biden dithered on issues such as Israeli evacuation flights, rebuilding a bridge quickly after Hurricane Ian, and having “deployed troops” to the Mexican border.

“From sending planes to Israel to bring Americans home to safety, to rebuilding bridges in the days following a hurricane, he is the leader we need during in a time of crisis,” reads the ad summary from the DeSantis campaign.

The spot is airing in Iowa with a $320,000 ad buy starting Thursday (one day before the Governor’s supportive Super PAC, Never Back Down, is staging another tour of the state with DeSantis). And it comes along with talking points for certain key supporters making the Governor’s case in the Hawkeye State in the days ahead.

One such messaging highlight is that the rumors of the campaign’s decline are exaggerated.

“The campaign’s ability to begin television advertising weeks earlier than originally planned is evidence of its strong fundraising pace in the fourth quarter, which only continues to accelerate,” reads the email from Communications Director Andrew Romeo.

Additionally, supporters are urged to suggest that this ad will help reverse the prevalent polling trend in the race.

“If Donald Trump loses Iowa to Ron DeSantis, he is in huge trouble,” Romeo asserted.

The “surprise ad buy in Iowa comes on the heels of MAGA Inc’s move to drastically shift their strategy and spend hundreds of thousands of dollars on a new negative ad against DeSantis in Iowa,” and the “more voters see that Ron DeSantis is the proven, consistent leader who will follow through on his promises to reverse America’s decline, the more Team Trump scrambles to beat back DeSantis’ growing momentum.”

For its part, the Trump campaign continues to mock DeSantis’ so-called “Bootgate,” making the case that the Governor’s shoes are hiding “lifts” and suggesting that footwear will be used to define DeSantis rather than fighting, winning or leading.

“America knows Ron DeSantis loves boots (with lifts inside of them) and Puerto Rican statehood, so we couldn’t think of a better early Christmas gift to the governor than a pair of Puerto Rican flag boots. We are willing to give the boots as a ‘loan’ so that the governor can get around Florida gift laws and accept the boots like he accepted a golf simulator from a wealthy donor,” snarked Karoline Leavitt, spokeswoman for Make America Great Again Inc.

A.G. Gancarski

A.G. Gancarski has been the Northeast Florida correspondent for Florida Politics since 2014. His work also can be seen in the Washington Post, the New York Post, the Washington Times, and National Review, among other publications. He can be reached at [email protected] or on Twitter: @AGGancarski


10 comments

  • My Take

    November 1, 2023 at 7:54 pm

    What will finely make DeSScamus quit?
    Where will it end?

  • Michael K

    November 1, 2023 at 8:31 pm

    Do the talking points include the price tag to Florida taxpayers for these stunts – some $50 million? And by the way, the US State Department began flights three days before DeSantis Airways flights – which got stranded in Cyprus for several days.

  • Karl

    November 1, 2023 at 8:35 pm

    If DeSantis gets swept in the first four states, he’ll drop out before Super Tuesday.

  • Earl Pitts American

    November 1, 2023 at 8:45 pm

    Good evening America,
    Hopefully the current administration wont bungle us into WWIII. But as far as retaining The White House uhhh… NO…. the damage has been done….that ship has sailed.
    Y’all Dook 4 Brains Leftys will be well taken care of under the leadership of Ron & Casey in the White House. And most of you will grow to love your new President and First Lady.
    More importantly most of you will say to yourselves: Ya know that guy Earl Pitts American was right all along. And then you will tell your former Dook 4 Brains friends you trusted Earl all along and wonder why they did not trust Earl as well.
    Christmas of 2024 (about 1 year and 54 days from now) most of you will proudly be displaying Ron & Casey calandars in your offices at work.
    BUT EVEN MORE IMPORTANTLY:
    I will have my newest Earl Pitts 12 Glorious Months of Earl in Speedos 2023 Calandar coming out any day now in Walmarts, Macy’s, and at TIffany’s of NYC. Guys get one for your wifes office if you want her to come home all hot for your stuff every day!!!
    Thank you America,
    Earl Pitts American

    • Rick Whitaker

      November 1, 2023 at 8:50 pm

      WARNING ⚠ TROLL COMMENT BY EARL THE SPHINCTER MAN

      • Earl Pitts American

        November 2, 2023 at 7:33 am

        Thanks Rick,
        I’ve already got a calandar out in the mail for you.
        Keep up the great work my man.
        EPA

        • Rick Whitaker

          November 3, 2023 at 4:16 pm

          quit hitting on me sphincter man, i keep telling you i’m straight

  • My Take

    November 1, 2023 at 8:46 pm

    In the news, Trumpy’s favorite judge, the docùments trial judge, is considèring postponing that trial until AFTER the election!
    So President Trumpy can quash it, and later name her to the Supreme Court.

    • MH/Duuuval

      November 2, 2023 at 8:38 am

      Dee learned from the Master.

      Check out the specious reasoning from the black robes on Florida’s court of appeals now hearing the gerrymander case.

      A superfluity of bowing and scraping to Dee. The courts in Florida may never recover their formerly erstwhile dignity.

Comments are closed.


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