Lawmakers set sights on broadband, TV ‘advisers’
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Advisers could be forced to disclose recruitment bonuses.

Lawmakers passed several bills related to homeowner and condo owner associations this year, but one 11th-hour change that didn’t make the cut is expected to make a return next year.

At issue are companies or individuals who contract with homeowner associations to advise on services such as broadband and cable TV, and then broker contracts with service providers.

While these companies claim they help HOA members get the best services for the lowest cost, some companies receive signing bonuses or other payments from telecom companies without disclosing it to the HOA. This blatant conflict of interest incentivizes such companies to steer clients toward a particular provider, regardless of its quality.

In Florida, there is particular concern that such deceptive sales tactics are preying on senior communities. Older Americans comprise the vast majority of scam victims and, in general, are less familiar with technology than younger cohorts.

Some unethical companies will pitch plans to senior communities and collect a large advisory fee, meanwhile, they are collecting recruitment bonuses for delivering the HOA’s business. Under current law, companies are not obligated to disclose any financial incentives they receive for recommending a particular service provider.

The practice has landed them on lawmakers’ radar.

Near the end of the 2024 Session, Sen. Jason Pizzo filed an amendment to HB 1021, a comprehensive HOA package, that would have required companies to disclose potential conflicts of interests. If they failed to do so, any contract signed with an HOA would be voided.

The amendment would also have made the practice a violation of the state’s Deceptive and Unfair Trade Practices law.

Pizzo’s amendment was withdrawn however after discussion because a late change would have required the House to act, jeopardizing the overarching bill.

But the substance of the amendment, which was intended to shut down these unscrupulous schemes by adding an additional layer of transparency in HOA contracts is expected to return, either as its own bill or as a component of an HOA package, in the 2025 Legislative Session.

Drew Wilson

Drew Wilson is Vice President of Florida Politics, where he helps lead a talented team that produces must-read newsletters including Sunburn, Takeaways from Tallahassee, and Diagnosis. A University of Florida alumnus, he began his career at The Independent Florida Alligator — the nation’s largest student-run newspaper and a training ground for many of Florida’s top political reporters. He later served as a business correspondent for The Hollywood Reporter, then returned to Tallahassee to cover the state economy and Legislature for LobbyTools and The Florida Current, before segueing to Florida Politics, where he’s been for more than a decade. He spends too much time workshopping zingers for Capitol Directions — and not enough time outdoors.



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