Jacob Ogles
White Dudes for Harris is spending $10 million on an ad campaign to help elect Kamala Harris as President.
The group launched an ad buy in Pennsylvania, Wisconsin and Michigan, three states that could decide the presidential race in America. Their first ad touts the virtues of the Harris-Tim Walz Democratic ticket, while scorching Republican Donald Trump–JD Vance agenda.
The ad makes a direct appeal to disaffected male voters who often may hear online that “we’re the problem.”
“And yeah, some White dudes are,” a narrator states. “Trump and all his MAGA buddies around him are making it worse, shouting nonsense in their stupid red hats.”
The ad shows images of Trump, Vance and other Republican surrogates including Donald Trump Jr., as well as U.S. Reps. Lauren Boebert and Marjorie Taylor Greene. The latter two are definitely not dudes but have faced criticism for making appeals to White nationalists.
The ad makes a different appeal to White male voters to abandon a tribal mindset.
“This isn’t about picking teams,” the narrator states. “It’s about who’s got a plan that’s going to make life better for me and my family.”
White Dudes organizers say the ad intends to confront the White identity politics of the Trump era.
“For far too long, Donald Trump has been able to fill the minds of a lot of White men in this country with lies, and we’ve learned in the past few months since launching White Dudes for Harris that there is a real hunger out there for an alternative,” said Ross Morales Rocketto, who organized a Zoom fundraiser for Harris shortly after she became the presumptive nominee.
“The Harris-Walz ticket is talking to these guys, offering a no B.S. alternative to the constant drama and exhausting string of weirdo conspiracy theories that come from the other side.”
He said the ultimate message is simple. It’s summed up in the closing line of the ad.
“At the end of the day, you’re your own man,” the ad states. “It’s your call. But if anyone gives you crap about it, tell them it’s none of their damn business.”
14 comments
Michael K
September 19, 2024 at 9:56 am
Excellent work, dudes!
Adolf Biden
September 19, 2024 at 11:18 am
Limp wrist lispers for harris
Michael K
September 19, 2024 at 11:31 am
Miss Spoke with yet another name, another slur, another troll.
Bobblehead Kammy
September 19, 2024 at 11:52 am
Not me Michael K. I do live rent free in your head as well. I do agree with Adolf. A bunch of soft metrosexuals that probably get their nails done. Maybe you hang out with them. 🤣
Adolf Biden
September 19, 2024 at 1:34 pm
I’d like to buy whoever that is a beer. Paranoia boi.
rick whitaker
September 19, 2024 at 5:39 pm
ADOLF BIDEN, you talk awful tough. i bet your friends are afraid to anger you. you call people liars often. i guess you just hadn’t said that to the wrong person yet. keep it up and you will someday have to visit a dentist after calling someone a liar.
Michael
September 19, 2024 at 12:47 pm
When free-forum posting trolls put $10 million in ad buys behind their commentary, I guess we can worry about their potential significance then.
Adolf Biden
September 19, 2024 at 1:38 pm
Who’s we? The imaginary voices in your head?
Try not to shoot up another school
Adolf Biden
September 19, 2024 at 1:38 pm
Who’s we? The imaginary voices in your head?
Try not to shoot up another school
Bobblehead Kammy
September 19, 2024 at 2:23 pm
Keep typing Adolf. 😄
My Take
September 20, 2024 at 4:20 am
Black Nazis for Trump
Getting some attention in NC
Can the GOP get any wéirder?
Joaquin Petro Windham
September 20, 2024 at 7:11 am
Facebook is preventing me posting this article, calling it “spam” ..
James
September 21, 2024 at 6:25 am
This a terrible ad and no “dudes” talk to each other like this. The “white dudes” you’re trying to reach are going to go in the opposite direction. My initial reaction was visceral. Also this is a racist ad by any standard and it’s hypocritical. If anyone else put “hey Asian/African/Latin chicks” the media would be in an uproar.
James
September 21, 2024 at 6:27 am
Also the only people who are going to like this ad are the people who already vote for harris.