Personnel note: Florida Retail Federation hires James Miller as new comms director

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The Florida Retail Federation, the state’s largest retail advocacy organization, is adding media relations veteran James Miller as its new communications director.

Miller will work from the FRF Tallahassee headquarters, overseeing the group’s marketing, communications and public outreach.  His hire is effective February 23.

In a statement, FRF President/CEO Rick McAllister praised Miller’s “proven experience and knowledge” in creating greater awareness, exposure, and influence.

An Orlando native, Miller previously served as vice president of communications & marketing for the Greater Tallahassee Chamber of Commerce and three affiliate programs: the Economic Development Council of Tallahassee/Leon County, Leadership Tallahassee and Access Tallahassee.

While with the Chamber, he managed marketing, media relations, Web services, and member and investor communications efforts for all four organizations.

Prior to the Chamber, Miller worked with the Florida Departments of Management Services, Community Affairs and Economic Opportunity, including helping to launch DEO. He is a graduate of Florida State University.

“Today’s public relations landscape requires professionals to be multifaceted and able to articulate an organization’s story across any number of media,” Miller responded.

“The Florida Retail Federation has a long and distinguished history as the voice and advocate for the tens of thousands of retailers in this state, he added. “I’m honored to join the talented and successful team that Rick has assembled.”

FRF advocates Florida’s retail industry, which provides one out of every five jobs in the state, pays more than $49 billion in wages annually, and collects and remits more than $20 billion in sales taxes each year.

Phil Ammann

Phil Ammann is a Tampa Bay-area journalist, editor and writer. With more than three decades of writing, editing, reporting and management experience, Phil produced content for both print and online, in addition to founding several specialty websites, including His broad range includes covering news, local government, entertainment reviews, marketing and an advice column. Phil has served as editor and production manager for Extensive Enterprises Media since 2013 and lives in Tampa with his wife, visual artist Margaret Juul. He can be reached on Twitter @PhilAmmann or at [email protected]


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