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Peter SchorschMay 4, 2018

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Star Wars Day has arrived, and as fans say in the now-famous pun: “May the Fourth be with you.” A new study looks at the emotional impact of movie trailers for each film in the 40-year-old blockbuster series, starting with the 1977 original through the upcoming “Solo: A Star Wars Story.” The report, sponsored by […]

Phil AmmannDecember 12, 2015

“Star Wars” mania hits Florida’s U.S. Senate race. “The force is with our campaign, and for that, we want to say thank you,” says a new email from Lt. Gov. Carlos Lopez-Cantera. For a lucky few that means a chance to join the Republican Senate hopeful for a preview of “Star Wars: The Force Awakens” […]

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Tag: The Force Awakens

On Star Wars Day, ‘Solo’ trailer ranked best at bringing the feels

Email insights: Carlos Lopez-Cantera uses “The Force” to attract fans with “Star Wars” screening