Florida Politics - Campaigns & Elections. Lobbying & Government.

Guest AuthorAugust 3, 2016

The American Marketing Association identified “interactive ad-blocking programs” for electronic devices, including cell phones, as one of the most important strategic issues for marketers in 2016. Advertising is a key component in the marketing mix of businesses, and the inability to reach users through advertising will change the marketing strategy of all businesses. This is […]

Guest AuthorApril 3, 2016

Florida voters were overwhelmed with political ads on their TVs, computers, mobile devices and phones in advance of the recent Florida primary. The television ads pushed traditional product commercials out of prime-time programming and dominated the commercial breaks. Fortunately, the commercials disappeared as quickly as they started — at least until they start up again […]

Guest AuthorJanuary 31, 2016

Online advertising flooded into my computer and phone during the holiday-selling season: banner ads, email advertising including spam, Facebook ads, sponsored tweets, rich-media ads, pop-ups and pop-unders, and my personal favorite: pre-video ads that slow me down when I’m checking out the sports highlights from the previous night. As a sales guy, I understand that […]

Guest AuthorSeptember 23, 2015

The aging of the sales workforce is expected to create a glut of open sales positions in the next five years. The recession resulted in many sales jobs being held open and it created a gap between experienced sales people and the rest of the sales force. New sales people just weren’t being hired to […]

Tag: William Steiger

William Steiger: Don’t block my ads! Just improve advertising experience

William Steiger: Ads might not change your vote, but they might get you to vote

William Steiger: Online advertising: Overwhelmed or overjoyed?

William Steiger: Will millennials fill expected flood of open sales positions?