The Democratic Senate Campaign Committee (DSCC) announced Tuesday they are launching a six-figure digital buy of Google search advertisements highlighting Florida Governor Rick Scott’s support for the American Health Care Act, the GOP health care plan that proved so unpopular with the public that House Speaker Paul Ryan pulled the measure.
The DSCC says the ads will reach Florida voters across the state who are searching for information about Scott’s record on healthcare. The ads direct individuals to a Florida specific page on the DSCC’s newly expanded healthcare website — which now features video of Scott praising the Republican plan as well as resources for voters to learn and share how the GOP’s Plan would hurt middle class families in their state. The ads are part of a six-figure digital buy.
“There is nowhere Gov. Scott can travel across the state to escape his support for a toxic Plan that makes older Floridians pay five times more for care, strips coverage from millions and raises costs for middle class families — all to give another tax break to big insurance companies,” said David Bergstein of the Democratic Senatorial Campaign Committee. “The GOP’s Plan jeopardizes coverage for pre-existing conditions and makes working people pay more for less — and there will be nowhere Scott can hide from his support for this reckless agenda. If Scott decides he actually wants to run for anything besides dog-catcher after his Party’s humiliating healthcare defeat he’ll see these clips again.”
Scott is considered a likely candidate to run against Democratic incumbent Bill Nelson.
The DSCC digital ads are running at the same time that the National Republican Congressional Committee launched a series of digital billboard targeting five House Democrats over their support for the Affordable Care Act, including Orlando’s Stephanie Murphy.