Bruno Portigliatti out with first TV spot of HD 44 special election – Florida Politics

Bruno Portigliatti out with first TV spot of HD 44 special election

Republican Bruno Portigliatti has launched his first TV commercial of the House District 44 campaign, an introductory spot declaring, “Now, you know Bruno.”

The spot is airing on the Fox News channel on the Spectrum cable network in Orlando.

“Do you know Bruno?” the playful spot begins, followed by Portigliatti himself smiling, almost laughing, responding, “Yeah, I know Bruno.”

Bruno faces John Newstreet, Bobby Olszewski, and Usha Jain in the Aug. 15 primary to fill the vacant HD 44 seat representing southwest Orange County. The winner will face Democratic nominee Paul Chandler in the Oct. 10 general election to replace former state Rep. Eric Eisnaugle, who resigned this spring.

The 30-second ad, done by Consensus Communications in Orlando, then follows with several neighborly-looking people standing on front porches or a sidewalk declaring, “Bruno’s in my church.” “Bruno’s an experienced businessman.” “He’s not the politician that the establishment wants.”

The narrator then declares him to be conservative, someone who shares the values of lower taxes, less red tape, better schools, and better roads.

“There are a lot of politicians on the ballot,” Portigliatti declares, with a laugh. “But I’m the only Bruno.”


Scott Powers is an Orlando-based political journalist with 30+ years’ experience, mostly at newspapers such as the Orlando Sentinel and the Columbus Dispatch. He covers local, state and federal politics and space news across much of Central Florida. His career earned numerous journalism awards for stories ranging from the Space Shuttle Columbia disaster to presidential elections to misplaced nuclear waste. He and his wife Connie have three grown children. Besides them, he’s into mystery and suspense books and movies, rock, blues, basketball, baseball, writing unpublished novels, and being amused. Email him at
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