Miami Beach Mayor Philip Levine says it’s “Us versus Tallahassee” in his first TV ad for the 2018 Florida governor’s race.
Released Thursday, Levine’s political committee All About Florida produced the ad, titled “Lead.”
The 30-second spot, which introduces the Democratic gubernatorial candidate’s vision for Florida, comes is part of an $800,000 ad buy across the state. The campaign will run for five weeks.
In it, Levine offers a direct message, senior adviser Christian Ulvert said in a statement Thursday announcing the ad, with a “call to action to do the right thing.”
“This election cycle will come down to which candidate puts forward a bold agenda and can back it up with an actual record of getting things done,” Ulvert added.
In the spot, Levine criticizes “Tallahassee” twice — the home of two of his Democratic opponents, former U.S. Rep. Gwen Graham and Mayor Andrew Gillum.
“Here in Florida, it’s time … to address climate change by addressing Tallahassee’s climate of denial. It’s time to restore power back to the level where people live, instead of Tallahassee, where politicians live,” Levine said.
“It’s time to make a day’s pay enough to avoid a lifetime of dread. Why a living wage? Because it’s the right thing to do.”