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It’s ‘Us vs. Tallahassee’ in Philip Levine’s first TV ad

Miami Beach Mayor Philip Levine says it’s “Us versus Tallahassee” in his first TV ad for the 2018 Florida governor’s race.

Released Thursday, Levine’s political committee All About Florida produced the ad, titled “Lead.”

The 30-second spot, which introduces the Democratic gubernatorial candidate’s vision for Florida, comes is part of an $800,000 ad buy across the state. The campaign will run for five weeks.

In it, Levine offers a direct message, senior adviser Christian Ulvert said in a statement Thursday announcing the ad, with a “call to action to do the right thing.”

“This election cycle will come down to which candidate puts forward a bold agenda and can back it up with an actual record of getting things done,” Ulvert added.

In the spot, Levine criticizes “Tallahassee” twice — the home of two of his Democratic opponents, former U.S. Rep. Gwen Graham and Mayor Andrew Gillum.

“Here in Florida, it’s time … to address climate change by addressing Tallahassee’s climate of denial. It’s time to restore power back to the level where people live, instead of Tallahassee, where politicians live,” Levine said.

“It’s time to make a day’s pay enough to avoid a lifetime of dread. Why a living wage? Because it’s the right thing to do.”

 

Written By

Phil Ammann is a St. Petersburg-based journalist, editor and blogger. With more than three decades of writing, editing, reporting and management experience, Phil produced content for both print and online, in addition to founding several specialty websites, including HRNewsDaily.com. His broad range included covering news, local government and entertainment reviews for Patch.com, technical articles, and profiles for BetterRVing Magazine as well as advice columns for a metaphysical website, among others. Phil has served as editor and production manager for Extensive Enterprises Media since 2013 and lives in St. Pete with his wife, visual artist Margaret Juul. He can be reached at phil.ammann@gmail.com.

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Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

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