Blake Dowling, Author at Florida Politics - Page 2 of 8

Blake Dowling

Blake Dowling is chief business development officer at Aegis Business Technologies. His technology columns are published by several organizations. Contact him at dowlingb@aegisbiztech.com or at www.aegisbiztech.com

Blake Dowling: Beware KRAK, the latest tech threat

If you hear about a wireless situation affecting ALL Wi-Fi devices in the world. Take a deep breath, don’t do the panic dance or smash anything.

Windows users are most likely in the clear. But you need to be in the know.

If you are an Android or Mac user, stay tuned for more info.

This latest threat is called KRAK (if you Google it, KRAK has nothing to do with apartments in Krakow; although some look very hip).

This notice is from the Feds:

The United States Computer Emergency Readiness Team issued the following warning in response to the exploit:

US-CERT has become aware of several key management vulnerabilities in the 4-way handshake of the Wi-Fi Protected Access II (WPA2) security protocol. The impact of exploiting these vulnerabilities includes decryption, packet replay, TCP connection hijacking, HTTP content injection and others. Note that as protocol-level issues, most or all correct implementations of the standard will be affected. The CERT/CC and the reporting researcher KU Leuven will be publicly disclosing these vulnerabilities on 16 October 2017.

Details here: https://www.us-cert.gov/ncas/current-activity.

If you have someone managing your tech, and they are current with updates, or you have auto updates, the Windows patch on October 10 should have made this issue a non-issue.

If you are running an out-of-date operating system, check with your information technology professional for the appropriate patches, etc.

If you do not have the auto update features turned on, now is a good time. The good news, possible perps must be in proximity of you (and your device) to attempt to defraud you. So, this is not a look-out-for-problems-overseas-type threat.

The good news, possible perps must be in proximity of you (and your device) to attempt to defraud you. So, this is not a look-out-for-problems-overseas-type threat.

A good rule of thumb is to stay off free Wi-Fi, non-password protected networks, not just during this threat but always. We send way too much sensitive data back and forth; this is just another vulnerability where someone (or several individuals) will try and criminalize computing.

Auto-updates on? Staying off public Wi-Fi?

You are now free to move about the cabin, so to speak.

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Blake Dowling is CEO of Aegis Business Technologies and can be reached at dowlingb@aegisbiztech.com.

Blake Dowling: Equifax – the mother of all breaches

Last month, we saw a monster of a breach, from an entity supposedly on the extremely protected side of the conversation: Equifax.

You may think just because you never gave them your information that they don’t have it.

Not so fast, says Lee Corso.

Equifax has your info from banks, creditors, and public records, it is their job to have your info and not lose it, but that’s not important right now (a little Airplane movie humor for you).

The CEO of the firm resigned, the breach is being called massive, almost 140 million citizens of the world affected. Mainly in Canada, the U.S. and England. And like a relative who knits, the gifts just keep coming.

After the breach, Equifax provided a fraud-checking website, which also turned out to be vulnerable to hacking.

It’s like the Airplane movie of breaches, it just keeps going.

So what happened? Let’s dive in so you can try to prevent this from happening to your office, campaign, constituents, clients, etc.

According to reports (by ZDNet, and others) notice was sent to Equifax from The United States Computer Emergency Readiness Team (US-CERT), an organization within the Department of Homeland Security’s (DHS) National Protection and Programs Directorate (NPPD). It was ignored.

The notice was about applying a patch, and for all intents and purposes, they failed to do so. Fast forward to July, when suspicious activities were noticed but, too late.

Security patches for websites, software and operating systems are created for a reason. Embrace them. In the short-term, be on the lookout.

There is only one official site by Equifax that you can go to officially check to see if your data was compromised: www.equifaxsecurity2017.com.

If someone calls claiming to be from Equifax, ignore them, hang up, and report the phone number to the Florida Department of Law Enforcement or the Attorney General’s Office. If you receive a link claiming to be from Equifax, delete it.

Data theft rings are going crazy right now harvesting your info because people panicked and are trying to do the right thing. However, by panicking, they are giving away their sensitive info to try to see if their info has been compromised. It’s like a Wes Anderson film, irony, comedy everywhere.

Don’t panic, check the official site and consider freezing your credit. Equifax will do it for free until the end of November.

Also, if you have been breached, trash all your existing passwords, and start over.

Also, monitor your financial situation carefully and look out for any financial hanky panky.

We hear about breaches all the time, but this one was different. It was big; really big.

Big like the first time you ordered Super-Size fries from McDonalds big.

Who needs an entire sack full of fries, anyway?

Check yourself online and be careful out there.

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Blake Dowling is CEO of Aegis Business Technologies. He can be reached at dowlingb@aegisbiztech.com.

Blake Dowling: Microtargeting, a tough fact to follow

I put together a column for INFLUENCE Magazine (should be out soon) about political paid digital advertising and microtargeting.

It is a complicated process of getting in front of certain demographics that would take hours of survey questions — using old-school focus groups — for TV ads.

Now, with all the data collected by social media platforms, it has become an easier process with software specifically designed to get in front of the targeted audience.

Facebook hands over docs to Congress

Speaking of TV, I saw a cool example of TV advertising that leverages mobility while getting the message out. It was an ad for North Florida law firm Fonvielle Lewis Messer and McConnaughhay; the ad is basically a video of a text message thread between two individuals, using emojis to make sure it attracts a younger crowd. Nice work.

If you have the budget for a multiplatform ad campaign of print, TV and digital you can really get your brand out there.

Back to paid digital advertising; make sure you include paid Facebook ads to the mix, as it works.

If you don’t believe me — why do you think the Russians bought thousands of Facebook ads during the 2016 campaign?

News surfaced this month that the company is preparing to hand over approximately 3,000 ads to Congress purchased by Russian operatives.

What were they up to? I think you know, but just in case, let’s bring in some experts …

According to The Washington Post, the top Democrat on the House Intelligence Committee, Rep. Adam Schiff of California, said he hoped the public would be able to review the ad campaign.

“I think the American people should see a representative sample of these ads to see how cynical the Russians were using these ads to sow division within our society,” he said. Schiff had not yet seen the ads but was briefed on them, he said, including the ones mentioning “things like Black Lives Matter.”

More info here.

At this point, 470 fake Facebook pages purchased over $100,000 in ads and they aren’t specific at all.

It’s not like they say, “I’m with her” or “Let’s make America Great Again.” They are hitting on the hot topics that those on Facebook get fired up over. Considering over 2 billion people a month see Facebook, there is a lot to consider.

The idea of microtargeting audiences via social media is in its infancy, but we will see more and more, and not just from the Russians.

This time around, the losers would be Bernie and our entire American Society, the Russkies rolled out some digital nonsense to have us focus on what divides us not what makes us great. This is a tough pill to swallow, but it is a fact. Don’t you miss the days when all you saw in an election was a slew of mailers (and the occasional horrible TV ad) about how so-and-so is the worst?

Or a parody video of a famous film?

People wouldn’t sink to those depths would they, ahhhhh.

Sorry folks, but you have to see this train wreck (thanks to Paula Dockery for sharing on Twitter).

This topic requires a deep dive if you want to learn it all, hopefully, this piece (as well as my INFLUENCE Magazine column) will serve as a good introduction for you. Enjoy another great weekend of college football … and just maybe we will see some fall weather one day?

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Blake Dowling is CEO of Aegis Business Technologies and can be reached at dowlingb@aegisbiztech.com.

 

Blake Dowling: Tech and the next threat

For the next threat, both our state and nation are constantly sleeping with one eye open.

The threat landscape consists of digital, cultural, and of course good old Mother Nature. At the top of the list: hurricanes, terrorism, human trafficking, and even the current opioid epidemic in Florida.

Tech Industry leaders and our government are doing their part to help — when possible.

Lately, Twitter has been a hotbed for recruiting young folks to ISIS. To counter that effort, the company shuts down any accounts created to promote extremism or violence.

Hopefully, Abu (see below) was first on the list.

Example of a deleted terrorist account

Some of those that were cyber-yanked were at the request of the government, but Twitter removes others on its own. They have automated tools to look for that type of content, as well as actual humans who view activity — called “content moderators.” Talk about a tough gig.

Twitter is reporting that they shut down over 300,000 accounts in the past six months for just this reason. Man, our world is certainly full of a**holes; 300,000 hate-filled social media accounts is staggering to consider.

And just this morning, I was reading about the positive work of Operation Airdrop in Florida. They are bringing supplies to the state’s rural areas affected by Irma, people without power, fuel, access to grocery stores, etc. since the storm hit.

Then there is this glaring stat from Twitter about negativity in our world.

Oh, well, it’s a good reminder (if your head is in the sand) to get it out of there, and always be on the lookout for trouble.

As James Cronin’s book “The Passage” says: All Eyes. (It’s worth a read if you’re into post-apocalypse vampires.)

Tallahassee Mayor Gillum with alleged undercover FBI agent, Mike Miller.

Thank you Twitter, YouTube, and Facebook for zero tolerance for this type of behavior.

If you visit FloridaPolitics.com regularly, I am sure you have read pieces on Attorney General Pam Bondi and her office fighting the good fight regarding our state’s opioid crisis.

They have a new ally in this fight in the form of an app — called OD Map.

OD Map focuses on High-Intensity Drug Trafficking Areas (HIDTA) and monitors overdoses and other analytics.

Why is this data important? There were 52,000 overdoses in 2015, mostly from heroin, oxy, or some type of pain medication. If hospitals and other agencies can get overdose stats in real time, they can take more proactive measures to save lives.

For example, they can have the drug Naloxone on hand in areas spiking with overdoses. Naloxone is the FDA-approved medication used to block or reverse effects of an opioid overdose.

Also, for law enforcement, if there is an area with lots of overdoes, it might be time to send in undercover FBI agent Mike Miller to help shut down dealers. (That’s a little North Florida CRA investigation humor for you).

Last week, I wrote about some hurricane apps last week – Waze, Zello, etc. – so we won’t go back there.

Just remember, technology (apps, artificial intelligence and more) is always available to help (when used properly) in the global fight against all things evil, ridiculous and just plain wrong.

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Blake Dowling is CEO of Aegis Business Technologies and can be reached at dowlingb@aegisbiztech.com.

 

Blake Dowling: Lessons from Irma; tech tips for the next storm

Irma was a monster; some parts of the state were lucky, others were not. My prayers are with all those impacted by the storm.

Shout outs to our state and local leaders for keeping everyone in the loop; a lot was learned from Hermine last year. I personally thought Gov. Rick Scott did a great job with communication and his relentless messaging. That is what it’s about. Keep the people in the loop. Same with county officials, they also did a great job.

U.S. Sen. Bill Nelson was also all over the place keeping the people in the know.

Nice work Government.

On Monday, I was talking on Twitter with Skip Foster of the Tallahassee Democrat about Irma (during the storm), because you honestly could not get a straight answer on the Weather Channel for what was about to happen in North Florida (meaning that after a rough sunrise, we got hit).

Skip was like “look at the radar,” it’s gone. Meanwhile, several other media outlets were still saying the worst was yet to come. It was what they were saying all weekend.

But then … poof … never mind, show’s over folks.

I don’t think I ever need to see another reporter doing the “I’m in the really strong wind stance” while covering a storm. Really? Isn’t that sensationalism at its core? I only want to see it if it’s Geraldo (that guy can cover anything).

But, seriously, when a storm is barreling down on you, it would be nice to just have the facts. Thanks, Skip.

So, as for the facts next time, grab the latest app and keep informed when a storm rolls around.

For crisp hurricane coverage, try Storm Radar — hurricane tracker, updates, radar etc. — it’s sharp and easy to navigate.

For finding fuel, which is still an issue, try GasBuddy, it will tell you where to find gas, and in the non-storm world, it can help you find the cheapest gas.

Another monster app that is really helping people in places like the Keys where cell towers are destroyed is called Zello. As long as there is a wireless network of some kind going (you can use your cellphone as a hot spot, you know), you can use this walkie-talkie app to communicate with others that have it. Innovation at its finest. Very cool.

Considering our interstates are still clogged, Waze can help navigate the roads and find shortcuts when available. These apps can all help you bring some calm, before, during and after the storm.

Lastly, you need Bottle Flip, a time-wasting gem of an app, for something to do besides watch the trees bend into Cirque De Soleil/Forest Road Show-like shapes.

Current high score 228. Try and beat it.

I wish our state and island neighbors a speedy recovery, help where you can and prayers for all those who were in the path of this storm and the next one, whenever that comes.

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Blake Dowling is CEO of Aegis Business Technologies and can be reached at dowlingb@aegisbiztech.com. Blake enjoys electricity, cold beverages, television and fuel for his car. The end.

Blake Dowling: Staying powered during Irma

On Friday, I was chatting with the ABC 27 WTXL team about Irma, and what you should do about your mobile devices in case of a power outage.

For the best experience, get a generator, and keep everything charged up 24/7.

But, if you don’t have one available, here are a few tips to get the most juice out of your mobile device.

Turn off Wi-Fi, your phone is constantly looking for wireless networks, and this takes horsepower to do. Also, don’t have 20 windows open, look for the news you need from the Weather Channel app and (of course) FloridaPolitics.com, but stay off Instagram, and Pandora (streaming is bad for power consumption). That can wait until civilization returns to normal. We don’t need to see your Insta pic of your storm supplies: “Look he has bourbon and soup, how cute.” No.

Be smart with the power that you have, if a tree falls on your garage, you will be glad you can call your insurance company to report it and take photos of the scene.

As the storm gets closer, make sure you at full charge for tablets and phones. Also, if you have any USB battery packs, plug those in so they are ready for the recharge when needed. You may have a few from conferences you forgot about; go dig them out of the drawer. They are sold out at the store, so don’t bother.

To that end, I almost saw two people go to town over D batteries this morning. Come on now.

It will be tempting to stream TV Monday on those mobile devices (if the power is out), but keep in mind that kills power. Keep streaming to small bursts and rely on websites for the latest weather news.

Also, if power is on, but the cable is out, you might get the bright idea to plug your phone into your TV and stream away. I did this for the Ole Miss — FSU game last year via WatchESPN.

But when the bill came — oops. My data plan is pretty robust, but steaming eight hours of TV kicked it over the max.

Go to your settings function (iPhone), click “Battery” and put it on low power mode; this is a must. Also, hit the Display and Brightness section (also under settings) and make it dim. These two acts alone will give you tons of extra juice for emergency communication, and even some solitaire. That doesn’t use much power, just a few hands though.

Irma will be as bad as it gets, hit the roads if you can and get out of harm’s way. All the cellphone power in the world cannot battle 9-foot storm surges. Check on your neighbors, be kind to strangers, and be careful out there.

We will see how it goes over the next few days and my prayers to all of those in the path. Stay safe.

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Blake Dowling is CEO of Aegis Business Technologies and can be reached at dowlingb@aegisbiztech.com. He is bummed that the Gators are not playing Saturday, but he understands (sigh).

Blake Dowling: A sense of balance in customer service goes far

Last week, I chatted with legal ace and FloridaPolitics.com contributor Florence Snyder.

We discussed what happens when technology and innovation in business stop assisting the process and becomes a nuisance (or worse).

One example is when a security company calls you during the day, you see the name pop up on your phone; you panic, thinking you are being robbed or your house is on fire.

You quickly answer to learn it’s only a short, automated survey.

How about texts with updates? I love getting texts from Haute Headz (haircut spot in Tallahassee) about an upcoming appointment; it’s a great reminder. I do not love a text from Walgreens telling me that my prescription is read and, when I arrive, they never heard of me. This happened again just yesterday.

Figure it out, already.

Obviously, a sense of balance is just as important in business as it is in life. Finding the perfect mix of tech to give harmony versus hysterics (or hostility).

At our firm, we offer a web portal where clients can access all things via an intranet. Even then, I make sure to give out my cell number also to each organization we serve; sometimes, you just need someone to answer the phone.

I am certainly not claiming anything near perfection, but we strike a good balance.

My grandfather’s father’s store, he was in the mule business.

I recall a few years ago when my grandfather JD — who was well into his 90s — received a call from J.C. Penney about a past-due account. He politely told them it was not, but they insisted, informing him they were going to put a negative mark on his credit. This got JD fired up. He then unloaded a barrage of colorful language on that J.C. Penney rep (it would have made Andrew Dice Clay blush).

Bottom line is this: JD was a client for 60 years, and should have been treated with more courtesy. Right or wrong.

JC Penny would have been lucky if their problems stopped with my grandfather, but they certainly have not.

Florence shared another very personal story from 10 years ago involving her mother’s Book of the Month Club package, which arrived three days after she died. She called the company’s 800 number.

Florence, who had not slept in days, was crying.

I could almost hear the operator tapping keys as she expressed condolences while searching for the obit.

Seconds later, the operator said: “I’ve canceled your mom’s membership. Keep the books and do not worry about the bill. It’s taken care of. I am so sorry for your loss.”

That’s how you do it. Balance, email alerts, mobile apps, texting, websites with good ol’ fashioned face-to-face customer service.

Thanks to Florence for sharing her experiences with me (and us); I look forward to our next dialogue.

See you out there.

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Blake Dowling is CEO of Aegis Business Technologies. He can be reached at dowlingb@aegisbiztech.com.

Blake Dowling: Insurance for your digital mouth

You can get a cyber insurance policy to protect your organization if hit with ransomware or cyber security threat.

This can help recoup lost dollars, data, productivity and any other repercussions from a cyber intrusion/breach. There may be more fallout once the damage is assessed, firings (see Debbie Wasserman Schultz and her never-ending journey down the cyber rabbit hole) new policies put into place and other measures to prevent a future incident.

But what happens when someone sues you over a tweet? Does this happen? Yes.

As our world evolves, being held liable for what’s said on the web is becoming more common. It is certainly worth noting the fact that internet ranters and trolls may be silent in the real world, but on the digital platform, that’s where it gets ugly.

Someone may have a complete online meltdown online and cross a line — maybe Sally or Sammy Respectful during the day, but at night behind their Twitter handle of @HELLFIREMEDIA they might be putting you at risk (if they work on your staff, team etc.).

Being mouthy online can come with baggage. If you are also affluent, that makes you a bona fide target.

Let’s think about rocker Courtney Love who owns the publishing rights to the Nirvana catalog (inherited from her deceased husband Kurt Cobain). Rich and mouthy, affirmative.

Raise your hand if your rich and mouthy.

Love has been a party in three defamation suits, coming from irresponsible Twitter use, one settled for only $780,000.

Ack.

So, today’s advice (free of charge), be very careful what you send out to the cyber-verse, specifically if it paints someone else in a negative light.

While it appears most online libel suits are rarely successful — as proving malicious intent is difficult — even weak cases that don’t see the light of day involve legal fees.

Large insurance providers offer personal injury umbrellas, which usually include libel coverage. It is certainly something to consider, as once something that once only concerned journalists now is something that anyone with a social media account should be aware.

The President had a case land on his desk. You can read more about here.

I am not picking sides here — Debbie, Donald or Courtney. They all could use a lesson in manners from my grandmother (rest in peace, Nana). Name calling did not sit well with her (with a few exceptions, of course; she yelled at my grandfather a lot. All in good fun, I think). #DifferentTimes.

Check out some added insurance if you or your staff push the envelope on social media; as a public service reminder, remember to be kind to one another online and in person.

The world could use it.

THE END

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Blake Dowling is CEO of Aegis Business Technologies and can be reached at dowlingb@aegisbiztech.com.

 

Blake Dowling: The official column of hotel tech, Tally, Japan and the FBI

This past weekend, I attended the Tallahassee Chamber of Commerce Conference. As usual, it was a very positive experience.

It was my 11th consecutive conference, and to be surrounded by so many clients, elected officials, and business partners all in one place is a rare opportunity. Putting differences aside, you can spend a weekend together pushing forward the agenda of making North Florida a better place.

Yours truly casting a cyber security spell at a breakout session using lots of unneeded hand gestures

People on different sides of the political aisle, business rivals, competitors – everyone taking a moment to step away from their divisions and focus on what can bring us together.

The only oddity there was that it was recently revealed an undercover FBI agent visited the conference last year posing as Mike Miller, a developer.

Hopefully, all those in question will be vindicated as Tally is taking a brand hit with its high crime rate and these investigations. Emcee Gary Yordon defused the events in question lightning fast.

Yordon put some lipstick on the situation with a hilarious introduction. He asked all elected officials to stand; next, he asked all Leadership Tallahassee graduates to stand; then (drum roll) he asked all “undercover FBI agents” to stand. ZING.

So the elephant in the room became more like a Pomeranian in the room; still there, but small and annoying, versus large and in-charge.

That’s not FBI agent Mike Miller that’s a Robot Dino Check in Bot … and he says the elevators are to your left.

Gary, the staff at the Omni and the team at the Tallahassee Chamber did a first-class job with the event. Well done.

As with any trip, I try to keep an eye on any new tech innovations in the hotel industry, and this weekend, I spotted a winner — a full miniature keyboard on the back of the remote control.

Why is this not the standard?

It takes forever (or at least 15 to 20 seconds) to type in a show name on a standard remote with its numbers pad for a Netflix or Xfinity search. So, the keyboard is a game changer.

Just like a TV in the mirror spotted at a Marriot earlier this year; the world needs this now.

OK, so these are “cool,” but I cannot talk about hotels any further without leaving the world of FBI, the Chamber, business and politics.

Now to go across the world to our friends in the Land of the Rising Sun, Japan.

New tech in hotels is pretty neat, but what about a whole hotel that bursts with tech. Meaning a hotel run by artificial intelligence.

It’s not in beta mode, it’s not some wacky idea, it is open right now and can be yours for $350 (U.S.) for a two-night stay, according to booking.com.

The Hotel is called “Henn-na Hotel” and it is in Sasebo, Japan. The neighborhood is a Disney-like area, complete with all sort of theme parks. Hotel owners claim it to be the most efficient hotel in the world. You are checked in by creepy, I mean, cutting-edge fem-bots or dino-staff. Most of your interactions are with AI. The hotel claims it is 90 percent automated.

For example, there is a wacky little robot in your home that helps with wake-up calls, air conditioning, etc. There is also a robot porter, automated cleaning service, and even a robot arm that passes for a coat check. (They do not mention a robot bartender, there is a missed opportunity for awesomeness. I think a Godzilla AI bartender would be cool.)

Moving on … there are a handful of humans on staff in case something goes south, which is reassuring. There are not even keys in the hotel, the doors are AI doors with facial recognition functionality built-in. This hotel has horror movie written all over it. Keenen Ivory Wayans (who wrote Scary Movie) Are you listening, man? This script writes itself. Once you check-in, THEY will not let you check out …

The world might not be ready for AI hotels, but the world does not ask permission; it just keeps rolling along, disruption, conferences, scandals, robot hotels, elections, North Korean threats, FBI investigations and everything else.

Keep your nose clean and buckle up.

___

Blake Dowling is CEO of Aegis Business Technologies and he gave six back-to-back presentations on cybersecurity at the previously mentioned conference, so his voice is shot. Email, please; don’t call with questions.

Blake Dowling: How (and when) to do social in 2017

Social media accounts are rocking and rolling; you have lots of followers.

But do you have a strategy for your messaging?

Or are you barreling down the Twitter Highway, Eastbound and Down, Smokey and the Bandit-style or do you have a plan? As with all things, taking a strategic approach couldn’t hurt.

For today’s purposes, I speak to professional posting.

However, for some of us, it is a blurry line, where personal and professional seem to blend together; am I right?

Writers, Bloggers, Business owners, Politicos, Hackers, Bowlers, etc.

Sometimes our craft and personal interests are closely linked.

So … A) This means we have chosen our career path very well and are yin-and-yang-ing through the cosmos all balanced and what not. Or … B) We are pathologically obsessed with our work and concurrently are mild egomaniacs that need to get a grasp on human existence.

Or a balance of the two, perhaps?

Pam Bondi and most politicians have it down, with personal and professional accounts for all things tweeting, but methinks that separation requires a team of staffers and assistants. Anyway, let’s look at some cool examples from a couple of guys named Steve.

Steve Israel is a former congressman from New York (just retired) who manages to balance facts, humility, and randomness in perfect harmony. You should follow this down-to-earth chap.

Steve Martin made “The Jerk.” He helped set up “Saturday Night Live.”

It should come as no surprise that the 71-year-old Martin is a master at Twitter. Have you seen him play live with his bluegrass band? They rock.

Back to the chart on Facebook posting. You want to maximize those SLCs (share, likes, comments) — take a look at windows of opportunity and get to branding, or sharing pictures of your cat (Mr. Snickers) going to war with a couch.

Whatever floats your boat.

It appears Thursday and Friday (afternoons) are the money days for post effectiveness; on the other hand, Mondays and Tuesdays are the no-go zones.

Back to Twitter, the below chart is wise.

I can’t tell you how many times during basketball season when I “DVR’d” (now a word) a game only to glance at Twitter and have my self-imposed media blackout destroyed in a nanosecond.

I follow way too many sports “experts.”

Studies show that noon-1 p.m. are the most popular times to tweet; those same studies show that during those times, 3 out of 4 people are more likely to glance at Twitter.

So, you may have a tougher chance of your message getting through the masses around lunch.

That said, utilize the 3-4 p.m. window for your messaging.

That’s about it, as you run amok through the social media world, don’t forget to think strategically, keep it lively, use hashtags, keep content fresh, don’t be a cyberbully and — most importantly — have fun.

See you out there in Insta-Face-Twitter land.

___

Blake Dowling is CEO of Aegis Business Technologies and he loves gladiator movies. He can be reached at dowlingb@aegisbiztech.com.

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