Stephanie Smith to join Uber in Florida
Stephanie Smith. Photo: Cate Communications.

Screen Shot 2015-09-25 at 11.28.31 AM

Uber, the hired-car company seeking to secure its presence in Florida, has taken on former Florida-based lobbyist Stephanie Smith to oversee its public policy initiatives in the Sunshine State.

Smith will leave her Atlanta-based post as AT&T’s director of public affairs for Florida and Georgia. As part of her job, she’ll have a hand in Uber’s media and public relations and influence efforts.

Smith and Uber representatives declined to comment last week before the company makes a formal announcement.

She joins the ride-hailing service as it fights on several fronts in Florida, including legislative, legal and public opinion.

Local regulators and taxi companies have bitterly fought Uber, saying it needs to play by the same rules that apply to them, including on vehicle inspections, background checks and insurance requirement.

The 35-year-old has long been known in the Capitol for her sunny disposition and seemingly ever-present smile.

“She really does bend over backwards to be nice to people,” said Kevin Cate, a Tallahassee-based PR consultant. “I can’t say enough nice things about her.”

Cate also was spokesman for Democratic challenger Charlie Crist‘s 2014 campaign for governor. Smith was an official in the former governor’s administration when he was a Republican, serving as a deputy chief of staff and director of external affairs.

“She’s incredibly good at separating the business from the personal and has this ability to make everyone smile,” said Anna Alexopoulos, an account manager with On 3 Public Relations, also in Tallahassee. “Even if she’s on the opposite side of an issue, people still love her.”

Smith also was the special events coordinator for then-Gov. Jeb Bush and a business development liaison in his Office of Tourism, Trade and Economic Development.

With Uber, she has her work cut out for her.

Over the past few years, a group of Republican lawmakers has tried to pass legislation helping Uber and similar concerns operate here. They include state Sen. Jeff Brandes, state Rep. Jamie Grant, state Rep. Matt Gaetz, and now House Republican Leader Dana Young.

Bills that failed last year are expected to be filed again soon, including measures that could strip power from local governments to regulate such companies and better structure insurance requirements for their drivers.

Uber, for example, has said it’s not a transportation company and shouldn’t be regulated like taxis and limos. Rather, it’s a technology concern “that connects people who need a ride with people who can provide one.”

Uber drivers don’t work for Uber: They’re self-employed. Customers use Uber’s smartphone app to find available drivers near them, summon them and pay for the ride. The San Francisco company’s business model involves taking a cut of the transaction.

Jim Rosica

Jim Rosica is the Tallahassee-based Senior Editor for Florida Politics. He previously was the Tampa Tribune’s statehouse reporter. Before that, he covered three legislative sessions in Florida for The Associated Press. Jim graduated from law school in 2009 after spending nearly a decade covering courts for the Tallahassee Democrat, including reporting on the 2000 presidential recount. He can be reached at [email protected].



#FlaPol

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, William March, Ryan Nicol, Jacob Ogles, Cole Pepper, Jesse Scheckner, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704