In new ad, Carlos Beruff says ‘we are all simply Americans’

beruff, carlos - large

Carlos Beruff is out with a new campaign advertisement, calling on Floridians to reject what he calls a hyphenated county.

The release of the 30-second spot, called “Simply American,” comes as Marco Rubio prepares to announce whether he will run for re-election.

In his new ad, an announcer is heard saying: “Ever get tired of all these hyphens? Separating American with all these divisions. America is strongest when we are united.”

“We all owe America; it’s not the other way around. Some call me a Cuban-hyphen-American. I reject that. I don’t believe in hyphenated Americans,” Beruff is then heard saying. “We are all simply Americans. Let’s put America first. I’m Carlos Beruff. I approve this message, with no hyphen.”

Beruff is one of five Republicans currently running for the U.S. Senate. But political insiders widely expect to see a shift in the race in the coming days, as Rubio decides whether to run again.

Rep. David Jolly is set to hold a news conference this afternoon to announce his plans. Many expect him to drop out of the U.S. Senate race and run for re-election against Democrat Charlie Crist.

Rubio’s longtime friend Lt. Gov. Carlos Lopez-Cantera has already said he would bow out if Rubio gets in. He even told supporters this week he encouraged Rubio to reconsider. Rep. Ron DeSantis may also be forced to consider his options if Rubio enters.

Rubio is expected to talk with his family over the weekend about whether he should run for re-election.

Beruff has said he would stay in the race even if Rubio gets in. So has Republican Todd Wilcox.

The qualifying deadline is noon on June 24.

Jenna Buzzacco-Foerster



#FlaPol

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, William March, Ryan Nicol, Jacob Ogles, Cole Pepper, Jesse Scheckner, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704