Jenna Buzzacco-Foerster
The super PAC backing Hillary Clinton is focusing on millennials with a new multi-million dollar ad campaign.
Priorities USA launched its Stop Trump/Stop Hate campaign this week. The campaign is aimed at millennial voters — typically those between the ages of 18 and 34 — in key swing states, including Florida.
The committee launched the campaign Thursday with a 30-second spot called “Dante.” The advertisement is backed by a $500,000 ad buy and will run on pre-roll, Facebook, Instagram and Pandora. The advertisement is expected to air in Ohio, Florida, Virginia, Nevada, Colorado, Iowa, New Hampshire and North Carolina until the convention.
“Donald Trump’s mocking of someone with a disability was a troubling look into who he is as a person and proof that he lacks the character necessary to be president of the United States,” said Guy Cecil, the chief strategist at Priorities USA, in a statement. “The ‘Stop Hate’ campaign is about standing up to hateful bullies like Donald Trump who mock the disabled, call women pigs, and try to divide us because as Dante says, we need a president who inspires us, and that’s not Donald Trump.”
The advertisement features Dante Latchman, who tells viewers he was diagnosed with a rare form of cancer on his spine when he was 1 year old. The 17-year-old says he spent his life fighting back, and tells viewer they could imagine how he felt when Republican Donald Trump appeared to mock a reporter with a disability.
“I don’t want a president who makes fun of me. I want a president who inspires me,” he is shown saying. “That’s not Donald Trump.”
Priorities USA has also launched a Stop Trump/Stop Hate website, and rolled out a video to help the campaign. According to Priorities USA, the group plans to partner with other organizations — including Planned Parenthood Votes and Planned Parenthood Action Fund, the Latino Victory Fund, and The Human Rights Campaign — throughout its campaign.
