Actually, Carlos Beruff has not pulled his ad buy

beruff, carlos - large

Republican U.S. Senate candidate Carlos Beruff has not “pulled the plug” on his TV advertising campaign, contrary to a report published on The Capitolist.

On Sunday morning, blogger Sarah Rumpf wrote Beruff “suddenly cut off all spending on broadcast and cable television ads this week.” Such a maneuver by Beruff would all but concede the Republican primary to incumbent Marco Rubio (yeah yeah, Beruff’s not going to beat Rubio no matter how much he spends on television advertisements).

Rumpf writes her information is based on “publicly reported data on statewide media buys” and that his “last ad placements aired last Tuesday, Aug. 2, and he has not bought any new ads since then.”

Not so, says Beruff’s campaign.

“That is not true at all,” Chris Hardline told FloridaPolitics not soon after Rumpf’s post popped.

Although a Rumpf vs. Beruffworld back-and-forth is not our fight, we attempted to get to the bottom of this situation.

According to an independent media buy tracker who works for a nationally recognized firm, Beruff is still on the air. According to our source, who asked to remain on background because they did not want to get involved in Republican party politics, Beruff’s campaign is, at the very least, still up on cable.

Here is his current buy, which began Saturday:

Total $153K – Cable Only 

Miami, ~15 GRPs, $10K

Tampa, ~85 GRPs, $34K

West Palm Beach, ~155 GRPs, $27K

Orlando, ~75 GRPs, $35K

Jacksonville, ~60 GRPs, $12K

Fort Myers, ~120 GRPs, $19K

Mobile, ~100 GRPs, $11K

Dothan-Panama City, ~40 GRPs, $2K

Tallahassee, ~60 GRPs, $4K

All of this said, we have to agree with Rumpf that something is up. Having watched several hours worth of Olympics coverage across several networks, there has been no sign of Beruff, who was omnipresent on cable TV during the month of July.

However, it’s difficult to prove a double-negative, so at this point, we have to go with the data from the media buy tracker.

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.


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