Partnerships with Uber, others could be future of public transportation
Thursday, November 12, 2015. The intersection of Fairview Ave. N. and Mercer Street that will be one of the first corridors (Mercer) to get “adaptive signals” to help speed drivers to and from Highway 5.


If partnerships are key to the future of public transportation, three Florida communities are already ahead of the curve.

Officials with Altamonte Springs, Hillsborough Area Regional Transit, and the Pinellas Suncoast Transit authority highlighted their efforts to partner with private transportation companies during the 2016 Building Florida’s Future symposium Thursday.

The partnerships, with both Uber and local cab companies, have helped their communities ease congestion, fill transportation gaps and give users more options. But they’ve also pushed local leaders to begin thinking about what new transportation technology means for economic development and future growth.

“I think it’s exciting. We’re moving away from … regulatory fights where we’re trying to convince people of the value that we have,” said Stephanie Smith, the senior public policy manager at Uber. “You can already see the shift in the conversation, and that helps us move the conversation past whether it should exist.”

Uber has partnerships in both Pinellas County and Altamonte Springs. In Pinellas County, the Pinellas Suncoast Transit Authority teamed up with the ridesharing company to provide more flexibility to make public transportation more accessible.

The transit authority announced the six-month pilot program earlier this year. Under the program, the transit authority pays half of the fare up to $3 for passenger traveling to a PSTA bus stop or home from one after work or an appointment. The trial was being offered in the Pinellas Park and East Lake areas.

The program has been a success, and has contributed to the growth of Uber in Pinellas County, said Brad Miller, CEO of the Pinellas Suncoast Transit Authority.

“We’re trying to introduce more and more people (to it) who have never used Uber before,” he said.

In Altmonte Springs, the city picks up the tab for Uber users traveling within city limits. According to the Orlando Sentinel, the city in March announced it would pay 25 percent of the cost of an Uber going to or from the city’s commuter train station to any destination in the city.

It also picks up 20 percent of the fare for Uber trips beginning and ending in Altamonte Springs. The hope is the program will ease congestion in the area.

Frank Martz, Altamonte Springs’ city manager, said the program has been a success, and residents are taking advantage of it.

Uber isn’t allowed in Hillsborough County, but the Hillsborough Area Regional Transit authority partnered with Yellow Cab to provide services to disabled customers. The program allows customers to use the cabs instead of its HARTPlus program, and allows customers to receive same-day service, instead of having to book ahead of time.

Rep. Jamie Grant, a Tampa Republican, said government often looks for ways to work with the private sector, and advances in technology will allow for private-public partnerships in transportation.

Uber is already being used on a regular basis in Florida. Smith said 1.5 million people used Uber for more than 24 million trips in Florida in 2015. There were 70,000 drivers in 2015.

And the company is expanding in Florida. It rolled out UberPool, a ridesharing program, in South Florida earlier this year. The service connects users with other riders traveling along the same route, allowing users to share the cost of the service. It also launched UberEATS, a food delivery service in the Miami area.

“We’re here to stay,” said Smith.

Jenna Buzzacco-Foerster

One comment

  • Bob

    August 19, 2016 at 2:52 pm

    AIF put on a great transportation forum yesterday and this panel was the best part of the event. All local governments and transit agencies should learn from the City of Altamonte Springs and Pinellas County.

Comments are closed.


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