The push to register millennials to vote is hitting the airwaves.
Hillary Clinton released a new radio ad Tuesday as part of an effort to mobilize millennial voters. According to the Clinton campaign, the 60-second spot is meant to highlight the importance of the millennial vote and Clinton’s plan to invest in Historical Black Colleges and Universities (HBCUs).
The ad features Terrence J, a TV personality and actor. The North Carolina native attended North Carolina A&T, a historically black university in Greensboro, North Carolina.
“Our HBCUs have to be preserved and accessible to those coming up behind us. Us HBCU students and alums, our families, our friends — have to get registered and vote for the only candidate running for president who has our back — Hillary Clinton,” he says in the radio spot. “Hillary has a plan to make it easier for HBCUs to continue thriving. She’ll invest $25 billion in HBCUs and Minority-Serving Institutions to reduce costs and improve support for students. And Hillary will make sure that HBCU grads don’t enter the workforce with ridiculous amounts of debt. Her plan will dramatically reduce debt for both public and private HBCU students.”
The actor then encourages listeners to do their part, saying “it’s on us to get everybody registered and get everybody voting — for our girl Hillary.”
According to the Clinton campaign, Clinton has visited nearly a dozen HBCUs this campaign season. In August, Tim Kaine, her running mate, visited Florida A&M University in Tallahassee to encourage students to register to vote.
The HBCU radio spots are scheduled to run in North Carolina and Florida.
The Clinton campaign also released two radio spots that focus on Clinton’s commitment to children and families. A 60-second spot called “Amanda” talks about a Pennsylvania family whose daughter was diagnosed with a chronic illness, and will run in Florida, Ohio, Nevada, Iowa, New Hampshire, and Pennsylvania.
A second ad, called “A Little Early,” will air in North Carolina.