Cards Against Humanity targets Donald Trump near UCF

A super PAC set up by the people who gave the world Cards Against Humanity — perhaps the world’s rudest card game — are targeting Donald Trump in a new billboard installed in Orlando near the University of Central Florida.

But if you’re over 35, you might need a millennial-to-English dictionary to figure out what it’s saying.

“Donald Trump Mains Hanzo and Complains About Team Comp in Chat” the billboard declares, next to a cartoon picture of the Republican presidential nominee shouting at a computer screen.

The billboard, on East Colonial Drive facing eastbound traffic, just past Alafaya Trail, was purchased by the Nuisance Committee, a political action committee controlled by the creators of Cards Against Humanity, which bills itself as “A party game for horrible people.” Money for the ads comes from sales of a special political edition add-on pack of cards.

Yet the Orlando billboard’s message is drawn from another game, Overwatch, created by Blizzard Entertainment. Hanzo is a generally despicable character. Maining essentially means to obsess about only playing that character. It’s considered a great insult to a gamer. “Complains about Team Comp in Chat” essentially accuses Trump of complaining about all the people who are supposed to be on his team: it’s their fault.

The billboard refers to a website the Nuisance PAC set up to make further insults, along the same theme, against Trump. But they, too, are drawn from the game Overwatch. And while they may be familiar to gamers, the meanings may not make much sense for anyone else. One message is obvious: asserting that Trump blames everyone else for his own mistakes.

The billboard is specifically targeting votes between the ages of 18 and 30.

This is the third political statement from Nuisance Committee, following a “Trump Doesn’t Pay Taxes” billboard in Chicago and a podcast featuring activist and actor George Takei.

The committee’s name comes from a meaningful piece of Cards co-creator Max Temkin‘s family history, according to a press release from the Nuisance Committee. His grandfather, Ira Weinstein, was shot down over Germany on his 24th combat mission during World War II and interned in a POW camp, Stalag Luft 1. There, Weinstein and other Jewish POWs banded together to form a “Nuisance Committee” to irritate their captors in ways that wouldn’t get them shot, according to a press release from the company.

The comparison between Trump and Hitler is intentional, according to the press release.