A.G. Gancarski
In marketing a pro-slots referendum in historically conservative Duval County, resources matter … and Jacksonville Greyhound Racing is committing real money.
In the most recent reporting period, encompassing dates from Oct. 15 to Oct. 21, the company gave $500,000 more to Families for Safety and Prosperity, the political committee organized to market the effort to permit slots to go in at bestbet, an affiliate company of Jacksonville Greyhound Racing.
All told, Jacksonville Greyhound Racing, the sole contributor to the committee thus far, has given the committee $1,500,000.
Thus far, $778,253 has been spent on the marketing effort, including a $350,000 spend on media from Oct. 15 to Oct. 21.
The marketing effort for the campaign has been active and very similar to that behind this summer’s County Referendum 1 to address the city’s underfunded public pension plan.
Mail pieces and television ads point out the benefits of expanding options at Jacksonville’s only licensed parimutuel, including good jobs with living wages for employees and the anticipated $5.7 million of benefit to the city’s tax rolls.
