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Personnel note: CoreMessage adds Brianna Shoaf as account executive.

Tallahassee-based public affairs firm CoreMessage is adding Brianna Shoaf as its newest account executive.

Shoaf, a Rhode Island native and Florida State University graduate, will develop communications strategies for corporate, political and government clients across the state. Before joining CoreMessage, she spent nearly two years with The Zimmerman Agency. There, Shoaf worked with several award-winning hotels and resorts in the U.S., Mexico and the Caribbean.

While at Zimmerman, Shoaf had stories placed in a variety of national, regional and local media outlets while creating press releases, talking points, strategy memos and other assets.

“We’re excited to welcome Brianna to our team,” said CoreMessage President Cory Tilley in a statement Wednesday. “Her industry knowledge and diverse background will be tremendous assets to both our staff and our clients.”

Shoaf holds a bachelor’s degree in Communications with a concentration in Public Relations. She is a member of the Florida Public Relations Association and part of Southern Scholarship Foundation’s Young Philanthropist Society.

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