House PR machine turns to its version of state budget

Screen Shot of House budget video

The House of Representatives has released a new “explainer” video to explain its proposed 2017-18 state budget.

And—fun!—it’s a cartoon.

“Don’t have time to read hundreds of pages?” it starts. “That’s OK, because we’ve got the Florida House budget in under a few minutes.”

The nearly three-minute video explains that the House, led by Speaker Richard Corcoran, proposes no new taxes and adds another $25,000 on top of the state’s homestead exemption for property tax.

The House also “cuts pork barrel spending,” it says.

The House and Senate, having passed their respective spending plans, soon will go into conference to work out a compromise budget for 2017-18.

There are even suggested messages for members to tweet and create Facebook posts to promote the video.

“While cutting waste, the Florida House budget funds: kid care, schools of hope, Everglades cleanup and more,” reads one sample tweet.

And a suggested Facebook post says, “The Florida House budget slashes earmarks and member projects by hundreds of millions of dollars; all while spending LESS than we did last year. I believe cutting government waste and abuse is essential, and I’m proud to have voted for it. Learn more about how we’re eliminating waste and funding Florida’s priorities by watching this quick video.”

The House also will release a series of graphics that feature “nearly every aspect of the budget,” according to an email.

“The graphics are intended for you to use on social media to highlight whatever aspect of the budget is most important to your constituents.”

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Jim Rosica

Jim Rosica is the Tallahassee-based Senior Editor for Florida Politics. He previously was the Tampa Tribune’s statehouse reporter. Before that, he covered three legislative sessions in Florida for The Associated Press. Jim graduated from law school in 2009 after spending nearly a decade covering courts for the Tallahassee Democrat, including reporting on the 2000 presidential recount. He can be reached at [email protected].



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