Scott Powers
American Action Network is continuing to keep pressure on Republican U.S. Reps. Brian Mast and Carlos Curbelo to support the Republican tax reform bill in their swing districts, with the launch now of a new television commercial lauding the proposed Tax Cuts and Jobs Act.
The latest release from AAN is part a $3 million national TV advertising campaign that pushes the organization’s total spending to support federal tax reform to $18 million.
The new 30-second television commercials, “Kendra,” feature a middle-class working mother from Michigan discussing how tax reform would affect her family.
The ads are member-specific, ending with a message to viewers to “thank” their member of Congress – in the Florida cases, Mast or Curbelo – for supporting the bill. The ads are airing in 35 districts nationwide, targeted members in competitive districts, such as Mast’s Florida Congressional District 18 and Curbelo’s Florida Congressional District 26, as well as members in leadership and on key committees, and those whose voices in support of tax reform may be critical to its outcome.
AAN has been targeting voters in Mast’s and Curbelo’s districts with pro-tax reform ads for a couple of months now.
“Providing the average family of four a tax cut of $1,200, the Tax Cuts and Jobs Act will help working families keep more of what they earn and allow them to save for the future,” AAN Executive Director Corry Bliss stated in a news release from his organization. “America’s middle class deserves the peace of mind that comes with higher wages, higher take-home pay, more jobs, and stronger economic growth. It’s time for Congress to support working families and keep working to pass the Tax Cuts and Jobs Act.”
The television ad campaign is part of the Middle-Class Growth Initiative, a special project of American Action Network launched in August to advocate for the passage of meaningful tax reform legislation. The multi-pronged effort, now totaling $18 million in expenditures, includes advertising on television, radio, direct mail, and mobile billboards in over 50 congressional districts nationwide.
