The Parkland effect: Student-made parody trumps Rick Scott’s Senate ad

parkland teens1

Not more than a day after Gov. Rick Scott‘s entrance into the U.S. Senate race against incumbent Sen. Bill Nelson, the students of Marjory Stoneman Douglas High School in Parkland are making it known whose side they aren’t on.

Dylan Baierlein, a student at Stoneman Douglas, where 17 people were fatally shot on Feb. 14, released a video on his Twitter account Tuesday morning parodying Scott’s digital ad accompanying his entrance into the U.S. Senate race on Monday.

Scott’s ad on his campaign account is floating around 38,000 views — presumably all native, as the video doesn’t appear on Twitter as sponsored content. Baierlein’s mashup, as of this article’s publishing, has more than 90,000 views.

Baierlein’s video takes Scott’s original ad and superimposes satirical text — such as “thank god” when Scott says it’s his last year as Governor — and articles critical of Scott, including his administration’s deletion of voicemails from nursing home administrators in the wake of Hurricane Irma. Baierlein also scatters shots of news articles, blogs and headlines criticizing Scott’s popularity and questioning his federal credentials, effectively undermining everything the Governor is trying to relay to viewers in the original ad.

The remake also employs a few mainstream meme techniques, such as zooming in on Scott’s mouth when he says “fixated” and replaying the phrase “it’s become fashionable,” which Scott used to describe the culture of newly elected members of Congress accepting the often-criticized Washington status quo. At the end of the video, Scott’s “let’s get to work” catchphrase is attributed to “Rock Skort.”

Baierlein’s account isn’t verified on Twitter, but his video drew reactions from high-profile Stoneman Douglas students Cameron Kasky and Jaclyn Corin. Baierlein also has been pictured in national stories in the wake of the Valentine’s Day tragedy.

Baierlein’s Twitter bio reads, “partying hard with the content committee for the March For Our Lives!” March For Our Lives, which facilitated nationwide marches last month against gun violence, has not responded to a request for comment from Florida Politics. It’s not known what role Baierlein has with the organization and whether or not the video represents the views of March For Our Lives.

A POLITICO story last month recapped a CBS interview featuring several Stoneman Douglas students, including Corin and Kasky, saying they do not intend to endorse political candidates in this year’s elections.

“We endorse ideas not people,” Kasky told “Face the Nation” host Margaret Brennan.

Harsh criticism of one candidate in a two-way race, however, appears to be fair game.

David Hogg, regarded as a thought leader for the grassroots activity emanating from the South Florida high school, hasn’t formally endorsed a candidate — but he’s made it clear that he’s anti-Scott. On Tuesday, quoting Baierlein’s video, he tweeted “#notscott” to his roughly 750,000 followers.

Danny McAuliffe

Danny is a contributor at He is a graduate of Fordham Law School and Florida State University, where he served as the editor of the FSView & Florida Flambeau. Reach him at [email protected].

One comment

  • Reid Friedson, PhD

    April 11, 2018 at 1:39 pm

    The Revolution of ’18 will bust the Trump Ring including RICO Scott and Associates (See: People of Florida’s July 4, 2016 petition to Justice).

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704