Handley brings expertise in media relations and strategic message development to the state hospitality trade industry’s association, the group said in a Monday press release.
“Amanda’s experience, work ethic and passion for communication and community will bring exceptional value to our organization,” said Carol Dover, the association’s President and CEO. “We proud to have her as part of our FRLA family and excited to leverage her talents and skills as we continue to advocate for the hospitality industry.”
Handley’s PR background includes working with clients ranging from local nonprofits to national associations, and she is an active member of the Florida Public Relations Association.
Prior to joining the FRLA team, she was the Public Relations Director at BowStern Marketing Communications, worked in the Florida Senate and taught high school English.
A lifelong Florida resident, Handley holds a master’s degree in English Education from Florida State University.
The Florida Restaurant and Lodging Association is “Florida’s premier non-profit hospitality industry trade association.”