Anna Eskamani turns to swag sales to energize re-election campaign

Anna Eskamani swag

They’re not exactly MAGA hats, at least not yet, but who knows?

Newly elected Democratic state Rep. Anna Eskamani is chartering Big Kids territory for her 2020 re-election campaign, starting early with an online store selling Anna Eskamani ball caps, T-shirts, mugs, clocks, and other campaign souvenirs to raise a little money and put her name on a few heads and chests about town. Socks? Sure. Beach towels? Got those too.

Eskamani already has made a mark in Florida election campaign history with her remarkable haul of $451,000 in official campaign contributions toward her first-time run this year, and she went on to defeat Republican Stockton Reeves and flip House District 47 in Orange County for the Democrats.

She’s among the first to file for re-election in 2020. The on-line store came about from discussions with campaign advisors about how to keep her campaign webpage going, fresh, and relevant as she turns toward two years of actual legislative work.

“We had such a high demand for swag near the end of our campaign, especially for baseball caps,” Eskamani said. “I was talking to our web team at You Should Run after the election about how to reformat our website … The conversation of an on-line store just kind of popped up.”

It’s also holiday season, so the prospect emerges that some of these campaign items could wind up under a tree. Or on one. Early on, she said, the most popular item has been an Anna Eskamani ornament.

This is a strategy that big campaigns, principally presidential campaigns, have gotten particularly good at. A few statewide campaigns, such those for Gov.-elect Ron Desantis and Democrat Andrew Gillum, opened online stores [though Gillum’s has gone out of business.] Yet they’re almost unheard of for a local race.

“Maybe it will inspire others,” she offered.

An Anna Eskamani water bottle sells for $25. Shirts are $28 or $30. A hat is $20. The ornament is the cheapest item at $9. A wall clock is the most expensive, at $35.

Eskamani’s campaign is using outside contractors to produce and deliver the goods. Purchases are considered campaign contributions and are to be logged as such. About half the purchase price is cash for the campaign.

She said there is demand for some edgier items. Reeves and the Republican Party of Florida tried to brand her as a potty-mouth, grabbing audio and video of some of her speeches in which she let loose some four-letter words. Her campaign turned that around, using it to support her image as an “avenger.” So someone in her campaign circle asked, “Where are the swear words?”

Stay tuned.

Scott Powers

Scott Powers is an Orlando-based political journalist with 30+ years’ experience, mostly at newspapers such as the Orlando Sentinel and the Columbus Dispatch. He covers local, state and federal politics and space news across much of Central Florida. His career earned numerous journalism awards for stories ranging from the Space Shuttle Columbia disaster to presidential elections to misplaced nuclear waste. He and his wife Connie have three grown children. Besides them, he’s into mystery and suspense books and movies, rock, blues, basketball, baseball, writing unpublished novels, and being amused. Email him at [email protected].


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704