Trulieve Cannabis signed a new deal with a Colorado baked goods company, signaling readiness to serve more edibles to Florida patients.
The Tallahassee-based company announced an agreement with Love’s Oven, a company using THC and CBD extractions for food goods.
“Love’s Oven specifically crafts their products to be the highest-quality available on the market and is dedicated to helping patients achieve relief from everything from chronic pain to insomnia and other ailments,” said Kim Rivers, Trulieve CEO.
“Their products are not only delicious, they’re clean, organic, and, most importantly, all natural, which is what Trulieve has focused on since the beginning.”
The product line for Love’s Oven includes signature Concentrated Love concentrates and distillate. The company also sells cannabis-infused baked goods, beverages and other artisanal confections.
“Our team is working with Trulieve on production to ensure our consistent and effective products are ready to be launched once regulatory approvals are in place,” said Love’s Oven, CEO Peggy Moore.
“As a family-run and owned business, we craft all of our products with the best ingredients and know they’ll be a great match for patients in Florida.”
The company remains best known for its caramels and cookies, and also sells a variety of brownies and crackers.
The deal with Love’s Oven marks the second major edibles contract Trulieve announced in recent months. The company in January announced a deal with Binske, another Colorado business.
Florida voters in 2016 approved a constitutional amendment allowing for cannabis to be prescribed for debilitating conditions.
The Florida Office of Medical Marijuana said a state registry now includes more than 180,000 patients qualified for medical marijuana prescriptions. Trulieve serves more than 60 percent of those customers, according to the Florida Department of Health.
Voters in November also elected Nikki Fried, a former lobbyist for the medical marijuana industry, as Agriculture Commissioner.
Fried this month named Holly Bell as Director of Cannabis. Bell will oversee processing requirements for the edible consumption of marijuana.