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Duval Property Appraiser Jerry Holland testifying.


‘Legally insufficient’: Elections complaint against Duval property appraiser thrown out

This could close the matter.

The 2019 campaign season has wrapped up in Duval County, and the Florida Elections Commission wrapped up the investigation of one complaint this week.

Property Appraiser Jerry Holland was accused by his opponent in the election, Kurt Kraft, of having leveraged the city website for campaign promotion.

However, the FEC said the complaint was “legally insufficient.” (Documents below.)

We reported on this story in 2018. At the time, Holland told us the copy was inadvertently posted by an employee, who mistakenly thought the promotional text was never live.

While Holland was quick to explain what had happened to us, that explanation did not suffice for Kraft, who filed a formal complaint.

Ultimately, investigation of that complaint corroborated the reporting.

The employee could not figure out how to delete the text, which apparently showed up on some browsers but not others.

The disposition of this complaint would appear to be the end of Kraft’s latest campaign, an effort which primarily was comprised of slashing attacks against Holland.

During a February forum, Kraft alleged that Holland was undervaluing high-end homes, saying appraisals fell “woefully” short of sales prices for homes.

Holland said Kraft was dissembling, that Kraft’s last role at the office was measuring the outside of homes, and that he was not under appraising homes. As well, the office is subject to state audits.

“I’m going to be honest with you,” Holland said. “Whatever I tell you is the truth.”

Kraft had more issues with the Holland campaign, including allegations of stolen signs.

Kraft also took issue with Holland having a shower in his office.

Holland noted in an interview that if re-elected to this office, he may consider another campaign in 2023.

Including, he said, the Mayor’s office.

Written By

A.G. Gancarski has been a working journalist for over two decades, with bylines in national and local publications alike on subjects ranging from pop music to national and global politics. Gancarski has been a correspondent for since 2014, and has held a column in Jacksonville, Florida's Folio Weekly for two decades. In 2018, he was a finalist for an Association of Alternative Newsweeklies "best political column." Gancarski is a frequent presence on Jacksonville television and radio, including fill-in slots on WJCT-FM's award-winning talk show "First Coast Connect." He can be reached at

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