Connect with us
Dane Eagle ad screenshot.


Dane Eagle’s first TV ad draws contrast to untested self-funders

Voters should pay attention to experience, not flashy ads, he asserts.

Cape Coral Republican Dane Eagle suggests Southwest Florida avoid electing someone based solely on slick television ads. He makes the point in a new video reaching Fox News viewers. 

The TV spot stresses the congressional candidate’s current role as House Majority Leader in the Florida Legislature. And he does so with footage of President Donald Trump dropping the title at the Israeli American Council National Summit. The ad also closes with Trump saying “Thank you, Dane.” 

The bulk of the ad stresses the need for an experienced policymaker representing Florida’s 19th Congressional District. 

“I’m running for Congress because experience matters,” Eagle says in the ad. 

That’s especially true with the economic and social turmoil making headlines today in the wake of the coronavirus and with sometimes violent protests against police.

China has crippled our economy and there are riots in our streets,” the ad says. 

But the next statement will likely raise some eyebrows in a district known for picking independently wealthy candidates over veteran politicians. 

“We can’t afford another chance on inexperienced, unproven candidates based on campaign ads,” Eagle says. 

That most directly strikes at self funders in the crowded field of Republicans vying to succeed U.S. Rep. Francis Rooney. First-time candidates Casey Askar, a fast food mogul, and William Figlesthaler, a Naples urologist, each made seven-figure investments into their own campaigns. And notably, both led Eagle in a recent St. Pete Polls survey. 

But without saying as much, the ad also draws a contrast to Rooney and previous Congressmen who held the seat. Rooney largely self-funded in 2016 primarily on his private sector record, though he previously served as an ambassador to The Holy See. Rooney upset many Republican voters in the region by saying he was considering voting to impeach Trump at the time, though he ultimately voted against that act. 

Before Rooney, U.S. Rep. Curt Clawson represented the region, a former CEO who spent his money on a Super Bowl ad challenging President Barack Obama to a basketball game before defeating state Sen. Lizbeth Benacquisto in a special election. That oddly timed campaign came after another first-time office holder, U.S. Rep. Trey Radel, was arrested on cocaine charges. 

Eagle campaign manager Terry Miller said the ad should inspire voters to compare Eagle’s delivery on promises to those who never served before heading to Washington. 

“When you look at the experience voters had with Clawson and Rooney, there is a compelling argument experience matters,” Miller said. “One of the key notes hit in the ad is that any untested and unproven politician can say anything they want in a campaign ad, but we’ve done the things we said.” 

Eagle, in his ad, asserts his record stands as a contrast to the promises of those with no record at all.  

As Republican leader in the Florida House, I fought beside Gov. Ron Desantis to ban sanctuary cities, balance budgets and fight for life,” he said. “Send me to Congress, I’ll stand with President Trump and I’ll fight for America.” 

Written By

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at

Sign up for Sunburn

Receive our team's agenda-setting morning read of what's hot in Florida politics. Delivered straight to your inbox Monday through Friday.

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch

Contributors & reporters: Phil Ammann, Drew Dixon, Renzo Downey, Rick Flagg, A.G. Gancarski, Joe Henderson, Janelle Irwin, Ryan Nicol, Jacob Ogles, Scott Powers, Bob Sparks, Andrew Wilson, and Kelly Hayes.
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn

Receive our team's agenda-setting morning read of what's hot in Florida politics. Delivered straight to your inbox Monday through Friday.