New ads paint Ray Rodrigues as sugar stooge, Heather Fitzenhagen as conservative champion

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In Florida We Trust purchased nearly $500,000 in TV, cable time.

Guns. Sugar. Corruption.

A political committee bought a half million dollars-worth of ad time to promote Heather Fitzenhagen and bash Ray Rodrigues. The ad buy is a major attempt to shift the narrative in Senate District 27.

“If you see Ray Rodrigues, tell him to stop lying about me and my record,” Fitzenhagen says to viewers in one spot. “I’m pro-life, pro-gun and pro-Trump.”

In Florida We Trust reported a media buy of $498,471 to put the three commercials on broadcast and cable in Southwest Florida.

One spot, “Stand Up,” focuses on gun rights, alluding to a gun control bill passed in 2018 while Rodrigues served as House Republican Leader.

“Where was Ray?” the ad questions. ”He was working with Democrats to restrict your gun rights and make it more difficult for Florida citizens to buy guns. Ray Rodrigues had his chance to stand up for you, but he did not.”

That referenced the Marjory Stoneman Douglas High School Act, signed by then Gov. Rick Scott in the wake of the Parkland shooting. The legislation drew ire (and a lawsuit) from the National Rifle Association. Notably, Fitzenhagen voted for the bill as well, but the ad puts greater responsibility on Rodrigues’ shoulders as a part of leadership in the House.

A second ad drags Rodrigues on immigration while making note Fitzenhagen co-introduced E-Verify legislation signed by Gov. Ron DeSantis.

Like past ads from In Florida We Trust, the “Clean Up Illegal Immigration” ad suggests Rodrigues’ coziness with Big Sugar led him behind the scenes to scuttle such legislation for years.

“Corrupt politicians owned by special interests, like Sugar Ray Rodrigues, worked to water it down.” A narrator states.

The second half of the ad includes testimony from FItzenhagen herself, saying she “fought to pass E-Verify every step of the way.”

“Southwest Florida is my home,” she says. “To keep our communities safe, we need to stop illegal immigration and the politicians who enable it.”

The final ad, “If You See Ray,” features the most screen time for Fitzenhagen herself. Wearing a pair of amber shooting glasses and a camouflage vest, Fitzenhagen fires a long gun at a target at a shooting range while she defends her conservative bona fides.

The ads strike a strident tone in a race where Fitzenhagen has found herself on the defensive regarding votes on abortion while groups, including Senate Republican leadership and the NRA, openly questioned her loyalty to the caucus.

The aggressive posture comes after polling showing her significantly behind Rodrigues weeks from the primary. A St. Pete Polls survey shows Rodrigues up by more than 40 percentage points. That prompted Fitzenhagen to release an internal poll showing her down by 22%, but with push polling data suggesting tying Rodrigues to sugar could hurt his standing.

In Florida We Trust formed this year and has been supported primarily with donations from the Everglades Water Trust.

Rodrigues and Fitzenhagen served together eight years in the House, but find themselves at odds in an increasingly bitter GOP nomination fight. The winner of the Aug. 18 primary faces Democrat Rachel Brown in November, but in the heavily Republican district, the Republican nominee heads to the general as a clear favorite.



Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


  • Florida Voice for the Unborn

    July 31, 2020 at 2:58 pm

    Rep. Heather Fitzenhagen is the one who’s doing all the lying and appears not to have a functioning conscience! She’s NOT pro-life. Just this past February 20, 2020, Fitzenhagen voted AGAINST parental consent for abortion. During her nearly eight years as a state representative, Fitzenhagen has NEVER voted for legislation that advances the rights of the unborn. Search for “Florida Voice for the Unborn” on Google, find our website, and sign our petition to Rep. Fitzenhagen, asking her to take-down a previous false advertisement in which she claims she’s “strongly pro-life” and in favor of “parental consent.”

    Florida Voice for the Unborn is a new grassroots Tallahassee-based lobbying group that only focuses on pro-life issues impacting the unborn. It is strictly independent, and its work is guided by faith in God’s only Son, Jesus Christ. Florida Voice for the Unborn supports all peaceful efforts by elected officials and others to end abortion and save lives. Follow us on Twitter, Facebook, Instagram, Pinterest, and Parler @UnbornVoiceFL – and visit our website.

    • bj levy

      August 7, 2020 at 10:37 pm

      every time this ad plays on television my young child jumps from the gun shot-I think this is overkill

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