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Loranne Ausley launches ‘Leadership’ TV spot touting record (and being a triathlete)

‘Out here, you don’t work for applause.’

The Loranne Ausley campaign launched a new television commercial Tuesday touting the lawmaker’s leadership record in the Florida House.

The 30-second ad, “Leadership,” features various clips of the Democratic lawmaker, who is an avid triathlete, engaging in various activities including swimming and cycling. The ad also shows Ausley interacting with constituents on issues such as environmental protection, rural broadband and medicaid expansion.

The TV commercial comes as Ausley works to stave off Republican challenger Marva Preston for Senate District 3.

“Out here you don’t work for applause,” Ausley says in the ad. “You push through every obstacle to cross your own finish lines because leadership is what you do when no one else is watching. That’s how we’re going to get out of this pandemic together. That’s how I spent my career in Tallahassee. I’m Loranne Ausley and that’s how I’ll get things done for you in the Florida Senate”

Ausley has campaigned for the seat for nearly two years and built a sizable campaign fund to prevent a potential upset. Preston, however, has gathered momentum with funding from the Florida Republican Senatorial Campaign Committee and an endorsement from Gov. Ron DeSantis.

The FRSCC in July released a TV ad for Preston trumpeting the Governor’s endorsement and her conservative platform.

While Preston has never held elected office, Ausley has served as the state Representative for House District 9 since 2016. Before that, she served in the Florida House from 2000 to 2008.  In her bid for SD 3, she’s picked up endorsements from area leaders including Sen. Bill Montford, Rep. Ramon Alexander and Congressman Al Lawson.

SD 3 is a Democratic-leaning seat that covers all of Calhoun, Franklin, Gadsden, Gulf, Hamilton, Jefferson, Leon, Liberty, Madison, Taylor and Wakulla counties in North Florida.

The winner will succeed term-limited Democratic Sen. Bill Montford.

Election Day is Nov. 3.

Written By

Jason Delgado covers news out of the state capital for Florida Politics. After a stint with the U.S. Army, Jason attended the University of Central Florida where he studied American Policy and National Security. His past bylines include WMFE-NPR and POLITICO Florida. Throw him a line at or on Twitter at @JasonDelgadoFL.

1 Comment

1 Comment


    September 12, 2020 at 3:42 pm

    Do a comparison, side by side of community service, volunteer and paid. See who has been IN the community making a difference. Had never seen Ausley at a Farmdhare event until Marva Preston starrted gaining momentum.

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