Chip LaMarca ad promises he’ll do ‘whatever it takes’ to help HD 93 constituents

Chip LaMarca
The 30-second spot will run digitally and on television.

Republican Rep. Chip LaMarca is launching a new TV and digital ad campaign as he seeks to defend his House District 93 seat against Democratic candidate Linda Thompson Gonzalez.

The new ad is titled, “Whatever It Takes.” It highlights several policies LaMarca backed during his brief time in the Legislature.

The ad begins with LaMarca and his wife, Eileen, walking their dog.

“Chip and I do this walk all the time,” Eileen LaMarca says.

“Almost,” Chip LaMarca interjects, before Eileen responds.

“Right,” she says, “when he’s not busy working hard for our community. Chip’s been helping families and businesses recover from coronavirus and he got higher teacher pay and funding for school safety. Chip fought to protect our beaches from sewage leaks and offshore drilling. I’m Eileen LaMarca. Trust me, Chip will do whatever it takes to keep Broward safe and clean.”

The ad then cuts to LaMarca dropping a dog waste bag into the garbage. “She’s right,” LaMarca responds, “whatever it takes.”

LaMarca is the only Republican currently representing a district wholly inside the typically blue Broward County. House District 93 covers parts of Broward County including Lighthouse Point and Lauderdale-by-the-Sea. LaMarca won the seat in 2018 by 7 points.

“My record is clear. I’ve supported our small business community, voted to ban fracking, and fund and protect our beaches,” LaMarca said in a Wednesday statement.

“I have consistently supported our teachers and education choices for our families. But we have more work to do. We need solutions to provide people and small businesses the support they need during challenging economic times. I firmly believe we must change how our unemployment system works. We cannot allow political stunts to stand in the way of success and by working together we can get it done.”

Thompson Gonzalez is a former Assistant Inspector General at the U.S. State Department. She managed to outraise LaMarca in the most recent reporting period, covering Aug. 22-Sept. 4.

Thompson Gonzalez raised more than $27,000 during that span between her campaign and political committee, Committee for a Better Broward. LaMarca added just under $16,000 between his campaign and PC, Citizens Helping Improve Policy.

LaMarca still holds a large cash on hand lead over Thompson Gonzalez, however. He holds more than $287,000 as compared to just under $110,000 for Thompson Gonzalez. The challenger’s pot also includes $70,000 in personal money she has yet to tap into.

Ryan Nicol

Ryan Nicol covers news out of South Florida for Florida Politics. Ryan is a native Floridian who attended undergrad at Nova Southeastern University before moving on to law school at Florida State. After graduating with a law degree he moved into the news industry, working in TV News as a writer and producer, along with some freelance writing work. If you'd like to contact him, send an email to [email protected].


  • Sonja Fitch

    September 16, 2020 at 3:10 pm

    Coming from a goptrump cult member “whatever it takes”. Is damn scary! Vote Gonzalez! Vote Democrat up and down ballot! There are no Republicans! What’s left are goptrump cult sociopaths! Vote blue!

  • Barbara T.

    September 16, 2020 at 9:19 pm

    Just drive around his ‘hood. His signs and Trump signs side by side. No thanks. Not interested. He is the worst kind of Republican. Smiles at your face, claims to “reach across the aisle”, gets to Tallahassee and like a good little soldier votes the way he is told, most notably to take women’s rights away. Good riddance to Lamarca. The blue wave is coming. Vote for Linda Thompson Gonzalez!

  • Seth Platt

    September 17, 2020 at 11:04 am

    That’s cute cause he unblocked me as a constituent so he could troll me like a 12 year old bully on my Facebook page for criticizing him, and blocked me on Twitter to avoid any scrutiny on that platform. Chip is only some people’s representative, you know which kind of people.
    He is useless and has never contributed anything of value to the political process in any office he has ever held. Lip service doesn’t count.

    • Broward Contractor

      September 20, 2020 at 11:50 pm

      Wow, Seth sounds bitter. How’s that lobbying gig coming from pops?
      Chip helped me plenty of times, even when I didn’t have a lobbyist. Yes, we built a great deal of projects for the county and Chip always advocated for good projects like the convention center hotel and port expansion. He leaves something you don’t…a legacy.

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704