Lincoln Project tags Rick Scott and Matt Gaetz as bad for business
Image via the Lincoln Project.

Lincoln Project Gaetz
New national ad buy targets Florida Republicans.

With the impeachment trial of President Donald Trump set to start Tuesday in the Senate, the Never Trumpers at the Lincoln Project have a question for corporate America.

What is your company’s brand? And does that brand include support of the Capitol insurrection of Jan. 6?

As Trump’s trial begins, a new 60-second spot from the Lincoln Project titled “Branded” focuses on prominent Republican politicians who the group frames as having supported the President as he urged his supporters to go to the Capitol and “fight like hell” against the certification of the presidential election.

The spot, first reported by POLITICO, will air on CNBC, Bloomberg, and Fox Business, with a six-figure buy to be distributed among those outlets.

Some big national names, such as Senate Minority Leader Mitch McConnell and House Minority Leader Kevin McCarthy, made the cut, along with two homegrown Sunshine State products.

Pictures of Sen. Rick Scott and Rep. Matt Gaetz were included in the creative, which offered a slide show juxtaposition of Trump-enabling Republicans with images of the unprecedented breach of the Capitol.

Gaetz was pictured at the 48-second mark of the clip. His picture is captioned with the phrase “Murdering police officers.”

This is not the first such treatment of Gaetz, who also was targeted with a “This is your coup” ad last month.

A snapshot of Scott likewise made the cut, a brief inset in between shots of violence, before a closing salvo of text.

“This is their brand. Is it yours?”

As Gaetz did, Scott also got the “This is your coup” ad treatment from the Lincoln Project last month.

That spot began with Scott appealing to donors in his efforts to raise a “gazillion dollars” in his new role as chairman of the National Republican Senatorial Committee. It ended with that folksy appeal juxtaposed against unprecedented and previously unimaginable chaos at the Capitol.

Scott has contended that his vote to decertify election results from Pennsylvania has not affected donations for the Senate campaign arm, and he continues to maintain that Republicans will reclaim the Senate majority in the 2022 midterms.

See the latest Lincoln Project ad below.

A.G. Gancarski

A.G. Gancarski has written for FloridaPolitics.com since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


8 comments

  • Sonja Fitch

    February 9, 2021 at 11:10 am

    Nazi Rick is perfect to lead the GOPQ or the goptrump death cult sociopaths! Rich old white man has willingly slaughtered old and sick peoples! Crazy ass has destroyed most systems in Florida for the common good ie unemployment. Gaetz is just a rich white dui/frat bOy. Both are traitors and self serving jerks! Vote Florida Democrat Blue in 2022! Rutherford and Desantis are not quite there yet to lead ! Them two white men are followers! Lol

  • just sayin

    February 9, 2021 at 11:45 am

    Anything to distract from the child molesting, right?

  • Stephen

    February 9, 2021 at 12:23 pm

    IF YOU EVER SEE OR WATCH THIS, JUST REMEMBER THE LINCOLN PROJECT WAS FORMED BY RHINO’S THAT IN THEIR DISLIKE FOR TRUMP, BACKED AND VOTED FOR BIDEN. THEY ARE TRYING TO TAKE DOWN ANY REPUBLICAN TRUMP SUPPORTER! RESEARCH THE TRUTH BEFORE YOU BELIEVE THE LIES…

  • Bob

    February 9, 2021 at 7:23 pm

    Who gives a damn about the Lincoln Project?

  • Sonja Fitch

    February 10, 2021 at 3:26 am

    Yo up there! Did you watch the 13 minutes from hell in the hearing? Stfu you are either an American or a damn paranoid delusional racist sexist sociopath! Little Marco was so damn scared hims had to turn his head ! Who r u? Vote Democrat up and down ballot for the 2022 election!

  • PeterH

    February 10, 2021 at 10:30 am

    There is no discussion on this topic. The policies of the Trump administration which Scott, Rubio and Gaetz unquestionably supported …… drove $40 billion international tourists dollars away from the USA…… BEFORE the onset of the pandemic. Why would anyone want to come here?

  • Weeb S

    February 10, 2021 at 1:38 pm

    The Lincoln Project stands FOR Conservative Traditional values – not the worship of a demagogue. Trumpism = the end of the USA

Comments are closed.


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