The Seminole Tribe cleans up at ‘Emmys of politics’

The Tribe’s Florida operation took home first place nationally in a litany of categories at the Reed Awards.

As some Florida heavyweights such as Disney continue to face stiff political headwinds, the same cannot be said of another political powerhouse.

The Seminole Tribe of Florida is continuing to receive recognition for successfully keeping proposed amendments to open the sports betting market and bring non-Tribal casinos to the state off the November ballot.

The Tribe’s messaging effort had already received national acclaim as one of the most effective ballot initiative campaigns in U.S. history. Now, it’s award-winning.

The Tribe’s political team cleaned up Thursday night at the 2022 Reed Awards ceremony in Nashville. From statewide grassroots and field operations to paid television and digital advertisements, the Seminole Tribe’s Florida operation took home first place nationally in a litany of categories.

Considered the Emmy of politics, Reed Awards recognize the very best the political campaign and advocacy industries have to offer.

Specifically, the Tribe won first place for the “Best Use of a Paid Field Program” which played a crucial role in what was ultimately the most expensive ballot petition campaign on record.

Cornerstone Solutions, anchored by the Tribe’s top political consultant, Rick Asnani, along with the firms Groundgame and Let the Voters Decide were specifically recognized at the ceremony.

The Tribe’s media operation also brought home the gold for the “Best TV Ad for a Ballot Initiative” and “Best Online Video for a Ballot Initiative.”

The brotherly duo of Max Goodman of The Max Goodman Agency and Adam Goodman of Ballard Media, along with Stone’s Hill Productions and Cornerstone — which also won “Best Website” — were recognized for producing the creative that blitzed Florida airwaves for months.

The Tribe also finished as finalists in six other categories, including “Best Campaign Logo and Branding” and “Best Website for Issue Advocacy or Public Affairs Campaign.”

With the Pollies — essentially the Oscars of politics — just a couple weeks away, the Seminole Tribe may very well be in line for another victorious evening.

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn