‘They’re turning on you’: New Lincoln Project ad spotlights Donald Trump’s isolation

Trump Lincoln J6
'We're the only people you can trust.'

The political consultants at the Lincoln Project broke with the Republican Party over Donald Trump, but that doesn’t mean they aren’t still messaging to the former President.

The latest spot launches Tuesday, a targeted ad buy designed to be seen in Bedminster, New Jersey, where Trump summers, as well as in Palm Beach, which is where his winter Mar-a-Lago compound is located. The Lincoln Project has made a habit of such targeted ad buys.

The new 60-second ad (“Outsider”) plays up the familiar antipathy between Trump and the group he calls “the Loser Project.” But the narration also maintains that despite the mutual antagonism between the former President and the former Republicans, Trump can at least rely on the Lincoln Project to tell him the truth.

“You hate us,” a female narrator says. “And we’re not your biggest fans either … but in a funny way, we’re the only people you can trust.”

The narrative then recaps a series of Lincoln Project owns of the former President in recent years, painting a picture of a befuddled President being outflanked by rivals at every turn.

“We told you that you’d lose, and you did … that Mike Pence would stab you on the back on Jan. 6, and he did … how Mitch McConnell and Kevin McCarthy were using your name for money and power,” the narration recaps, before saving a Florida Man for last.

“And we told you Ron DeSantis was coming for you,” the narrator teased. “And now he thinks he’s bigger than you.”

Having established the theme of transactionality, the narrator suggests betrayal inevitably follows.

“They’re turning on you. All of them,” the voiceover continued, maintaining a tone of mockery to the end. “We’d tell you we’re sad for you, but we always tell you the truth.”

See the new Lincoln Project spot below.

A.G. Gancarski

A.G. Gancarski has written for FloridaPolitics.com since 2014. He is based in Northeast Florida. He can be reached at [email protected] or on Twitter: @AGGancarski


30 comments

  • Joe Corsin

    August 16, 2022 at 9:12 am

    We have espionage related crimes, election crimes, inciting insurrection, various frauds and thefts, sexual assaults, civil suits out the yin yang. If you still believe in this con man and support such filth then you are criminally insane.

    • Mack

      August 16, 2022 at 9:39 pm

      Scumbag

  • Paul Passarelli

    August 16, 2022 at 9:23 am

    I hear the noise of gnats, mosquitoes, and no-see-ums buzzing about in this channel. #DemocratFail

    • Elliott Offen

      August 16, 2022 at 10:10 am

      Seek medication…

      • Paul Passarelli

        August 16, 2022 at 12:06 pm

        I have. I asked my doctor if there is anything I can use to make the idiots on the Left less irritating. You know like an anti-histamine…

        What I was actually hoping for was like a spray that would interact with the Blue pills they all eat. Something that would simply get them to keel over, but alas no such concoction is currently legal. However, I remain hopeful…

        • Elliott Offen

          August 16, 2022 at 4:15 pm

          You should convert to leftism…this is the cure. You are a shill for the capitalists and the rich…yet you can’t achieve these things yourself. This is very toxic for a person. That and the right wing is fueled by neverending strings of enemies foreign and domestic. It can’t survive without enemies. Only respite for the right wing is brief periods in Church to buffer the narcissism and forget about how horrible they are.

    • Michael

      August 17, 2022 at 12:06 pm

      NAZI Lovers!

  • For you

    August 16, 2022 at 9:27 am

    You have unseen things that turn also beware

  • My planet

    August 16, 2022 at 10:01 am

    Lincoln project what’s the motive behind the name
    This ad was a total waste of time and money.
    All has been somewhat resolved except for the unstable agenda of shelter and criminalizing it. This will be monstrous

  • PeterH

    August 16, 2022 at 10:14 am

    Today’s Republican Party needs to wake up! The Democratic Party needs to maintain common sense policies with moderation and avoid extremism.

    Independent voters are today’s voice of reason and decide elections.

    Gallop has polled nationally asking a simple question of Party affiliation….. here are the results:

    Democrats 27%
    Republicans 27%
    Independents 43%

    In Florida there are a total of 14,256,184 registered voters. Of this amount 4,143,819 are unaffiliated independent voters, 5,157,343 are Republicans and 4,955,022 are Democrats.

    Independent voters are generally moderate in fiscal issues, liberal in social issues and for the most part college educated. Appealing to the middle wins elections. Independent voters decide elections.

    • Tom

      August 17, 2022 at 9:46 pm

      GOP, Repub. are over 250,000 lead registration. That has happened in past 2 years. As it is closer to 300,000.

      Peter h, Independents are supporting Gov over 55%. Hispanics are over 55%. Those are your Dums and indies. DeSantis is well over 55% support. Closer to 60% support to win.
      Chameleon and fraud No chance!

  • Paul Passarelli

    August 16, 2022 at 11:59 am

    They are trolls & instigators. That is their motive. The Left chooses a name or a symbol that represents something good & decent and corrupts it.

    I’ve got to give them credit, as they have picked a strategy that is almost immune from counterattack. That’s because the Left has no symbols or names that actually represent anything that is or was truly good or beneficial.

    • Joe Corsin

      August 16, 2022 at 4:18 pm

      You people have the cross as a symbol yet you vote for crooks and madmen who do nothing for ordinary people…only hoard money. Throw a few bucks in the collection plate and you narcissistic demons are good to go though. Blessed…

      • Paul Passarelli

        August 16, 2022 at 5:03 pm

        ROFLMAO — Oh I’ve forgotten, this is WordPress, not Quora, there are no profiles or credentials therein.

        • Tj

          August 17, 2022 at 12:15 pm

          Then why are here?
          Bc you are a Trump zombie!
          Support USA instead of your dictator liar with a spray on tan too much make and bad combover! He said covid was a hoax and you still believe this Russian traitor 🙄
          You are a complete magazombie!
          America was great before this con man traitor came along. If you don’t love America.. move to Russia where you get your fascist fettish fixed. Selling out the us to Russia is OK? The you are a traitor lover! But I know the next thing you type will be what about blah blah blah. Just move to Russia!

          • Paul Passarelli

            August 17, 2022 at 12:31 pm

            I’m here to kick the woodwork and get the barely literate cockroaches like you to reveal yourselves.

  • marylou

    August 16, 2022 at 12:15 pm

    It will be interesting to see how the Trump voters react to Desantis backstabbing Trump. A lot of them already consider Florida’s governor to be a traitor to Trump for butting into the front of the line.

  • John S.

    August 16, 2022 at 12:38 pm

    Look at the right crying because the Lincoln project is correct about their orange god. Sad.

  • Mark Elliott

    August 16, 2022 at 2:09 pm

    The Lincoln Project is made up of republicans. But you knew that, right? I mean, nobody is that dumb, are they? How did all of the finger-pointing and zero accountability work out for you the last election?

    • Paul Passarelli

      August 16, 2022 at 4:44 pm

      You do understand the difference between a Republican and a RINO, right? I mean as a Progressive-Socialist, I understand your *NEED* to ignore the distinction. But the difference is real.

      And anyone with two brain cells firing should be capable of recognizing the differences.

      • Joe Corsin

        August 16, 2022 at 6:00 pm

        Yeah RINO = Not a neo nazi propagandist, grifter, liar, con artist.

        • Paul Passarelli

          August 16, 2022 at 9:12 pm

          Oh, Joe, you do make me laugh! Because while that’s not quite what so many RINOS actually are, it’s EXACTLY the way I’d describe most elected Democrats!

  • Paul Passarelli

    August 16, 2022 at 4:59 pm

    Guffaw! Asking me to convert to Leftism, is like asking my flesh to convert into maggot infested decaying meat. It’s just not gonna happen.

    It boggles my mind that anyone would even make such an absurd suggestion. But then again, I’ve always said Democrats are stupid, so I suppose that your statement is just an affirmation of my estimation, of their complete lack of intelligence. So I suppose I should say “Thank you.” even if it’s only in jest.

    • Joe Corsin

      August 16, 2022 at 5:59 pm

      Yeah the psycho right wing capitalists are intelligent alright… intelligent enough to grift every man woman and child out of their socks for the rest of human history. That goes for the preaching class and the neo nazi trailer trash class as well. Propaganda fed maniacs who don’t know their balls from their azzhole 🍩

    • Andy Fah

      August 16, 2022 at 7:46 pm

      Paul, don’t you have a job?

  • Yomamma

    August 17, 2022 at 12:30 pm

    JEWISH SPACE LAZERS WOOHOO!!
    FAT ORANGUTAN LOVING ZOMBIES OOOOH HERE COME THE CARAVANS..OOOOH WHATABOUT HER EMAILS.
    GIMME A BREAK I HAVENT HEARD ONE EFFING THING ABOUT HOW YOU ARE GOING TO DO 1 REPEST ONE THING TO “MAGA” OTHER THAN
    BAN BOOKS=NAZI
    HATE JEWS=NAZI
    WORSHIP A FAT COMPULSIVE=NAZI
    DEMONIZE ANYONE WHO DISAGREES=NAZI
    GO BACK TO DOUBLE WIDE AND READ A BOOK INSTEAD BANNING IT. MORON!

  • Tj

    August 17, 2022 at 12:37 pm

    HE LOST BC HE WAS A SHIITTY POTUS. THAT IS IT. WOW AND YOU HONESTLY THINK YOU MATTER ENOUGH TO EVEN YOUR MOTHER TO BE CONVERTED???PARANOID NUTJOB YOU ARE! Aren’t you running late for your nazi party? Runalomg now!!

  • Paul Passarelli

    August 18, 2022 at 9:31 am

    Well said.

    The problem isn’t the Republicans. The Democrats have gone insane. The only problem with *most* of the GOP is the lack of backbone to do what is necessary, and to actually strike back at lying opponents, but that is changing. Thank you Governor DeSantis, and President Trump.

    I truly wish that the Libertarians would stop the out of touch with reality positions, denounce the insanity of the Democrats, and pick up the ancient republican banner, and vow to *lead* (not rule) from a clear and self-evident platform, with accountability & transparency, and *SOME REAL BACKBONE*.

  • Lee Irwin

    August 21, 2022 at 11:36 am

    Exactly, scum is scum, no matter what level of the cesspool you dip into. These people of Lincoln project are scum dipped in bullshit with a hate topper. Insignificant minions.

  • Lee Irwin

    August 21, 2022 at 11:39 am

    Exactly, scum is scum, no matter what level of the cesspool you dip into. These people of Lincoln project are scum dipped in bullshit with a hate topper. Simply irrelevant & Insignificant minions.

Comments are closed.


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