Anne Geggis
With 12 days to go before the election, Charlie Crist’s campaign unleashed a “seven-figure” TV ad buy that hits Gov. Ron DeSantis on the higher cost of everything.
“Getting by” will start rotating in media markets throughout the state to boost the Democratic gubernatorial candidate, who is currently underwater in the polls in his effort to unseat DeSantis.
This ad does not mention that another four years of DeSantis will likely roll back abortion rights further — a key message of the Crist campaign. Instead, the spot is aimed at pocketbooks and wallets, arguing the DeSantis administration is costing Floridians.
“Whether you’re working in a factory, or an office or fixing cars, Ron DeSantis is making it harder to get by,” Crist says, looking casual, clad in blue jeans and a chamois shirt.
There’s a drumbeat in the background as Crist strolls the floor of an auto repair shop. But then, the 15-second ad quickly cuts to a slow-motion DeSantis shaking his head, frowning, and silently moving his mouth as Crist continues to speak.
“He hiked sales taxes by a billion and said skyrocketing insurance costs weren’t his problem,” Crist says as the camera shot rests on a slightly blurred DeSantis in a suit jacket and tie for a full seven seconds.
“Well,” Crist says, pausing slightly as the background music starts to get louder, “it’s a problem for you.”
To back the sales tax assertion, the ad cites a report published in the Orlando Sentinel on April 20, 2021 — which actually came from the News Service of Florida — regarding House Bill 50, a measure that increased online sales taxes.
The ad has echoes of the sole gubernatorial debate earlier this week wherein Crist blamed the skyrocketing cost of housing, gas and food on a Governor “who has taken his eye off the ball.”
“We have inflation in Florida that’s unique to any other state,” Crist said in the debate. That triggered a sharp retort from DeSantis that Crist voted with President Joe Biden “100% of the time,” for policies that caused the rise in prices.
The Crist campaign reported a surge in fundraising — $500,000 — following the debate, so presumably the campaign will be advertising more.
This ad does not offer any specific instance that DeSantis said skyrocketing insurance costs weren’t his problem — he has called for a second Special Session on it.
Still, Crist wraps up the ad, back in the auto repair shop, as the drumbeat gets louder and ends with a slight cheer of “Hey” in the background.
“DeSantis won’t fix it,” Crist says. “I will.”
11 comments
Charlie Crist
October 27, 2022 at 8:02 am
Ron is responsible for the death of Jesus Christ, inflation, coronavirus deaths, terrorists, the destruction of our insurance market, hurricane Ian, migrant torture, polluted environment, crime, dead babies, failing businesses, gay bashing, racism, sexism, Fentanyl candy, trans suicide, traffic, and the list goes on for eternity. Vote for me if you want to live. Vote for Ron if you want to die a misrable, screaming death.
Hope
October 28, 2022 at 9:55 am
Bad boy, bad boy what you gonna do when they come for you, bad boy, bad boy…
Jerry
October 27, 2022 at 8:23 am
Now Crist is just flat out lying. Total desperation. The clown is double-digits down in the polls. No one buys the garbage he’s trying to sell.
DeSantis is the reason we have high gas prices? Are you kidding me? What a liar Crist is.
Charlie Crist
October 27, 2022 at 9:22 am
DeSantis claims he has the ability to lower them so because they aren’t lower he’s responsible…
deez
October 31, 2022 at 1:54 pm
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Joe Corsin
October 27, 2022 at 5:46 pm
You aren’t making a damn dime. Just another Trump grift!
Karla
October 27, 2022 at 7:59 pm
That’s the best Charles (R-I-D) can do? Sigh.
Margarita Senorita
October 28, 2022 at 3:12 am
Time to drop out of the race, Chumley.
martin
October 28, 2022 at 8:49 am
The only thing that might give Charlie Crist a chance of becoming
governor would be DeSantis aggressively campaigning for him over the next two weeks.
Hope
October 28, 2022 at 9:49 am
… and Crist would still lose in the double digits…
Comments are closed.