Spectrum News’ Decision 2022 Election Night coverage saw its ratings more than double compared to the prior 30 days.
The company said it posted a 120% increase in Nielsen household viewership during the 8 p.m. to 12 a.m. block across all of Spectrum News’ 12-metered markets: Austin, Charlotte, Greensboro, New York City, Orlando, Raleigh, San Antonio, Tampa, Cleveland, Columbus, Los Angeles, and Dallas.
The 120% increase for this year’s election coverage was nearly double the ratings growth (69%) recorded during Spectrum News’ Decision 2020 Election Night coverage during the same 8 p.m. to 12 a.m. block.
In Florida, the jump was even larger.
Spectrum Bay News 9’s Decision 2022 Election Night coverage posted a 202% increase in Nielsen household viewership from 8 p.m. to 12 a.m., more than twice the average viewership during this time period over the last 30-days.
Bay News 9’s Nielsen household rating was (1.33) from 8 p.m. to 12 a.m., which is higher than ABC (1.31), CBS (1.24) and NBC (1.14).
Spectrum News 13’s Election Day coverage recorded an increase of 158% in full-day household viewership as compared to the previous 30-day average, posting higher full-day Nielsen viewership (1.11) than FOX (0.68), CNN (0.67) and MSNBC (1.04).