A.G. Gancarski
Chief Financial Officer Jimmy Patronis, who owns a generational seafood restaurant in Panama City, has a deeper understanding of beer preferences than most public officials.
And so, as he showed on CNBC’s “Squawk Box,” he has a unique perspective on the collapse of Bud Light’s market share in the wake of the brand’s use of transgender influencer Dylan Mulvaney in advertising.
“Bud Light was our No. 1 selling beer in the restaurant. We’ve got a big place, about 800 seats,” Patronis said Friday morning. “We sold about six servings. So again, there’s no demand for it. The customers are walking away from it.”
Patronis said Budweiser was “digging themselves out of a hole right now and it’s going to be painful. It’s been painful for a long time. They treated their customers like they were idiots, they forgot who their customer was.”
Patronis also noted the downstream effect on the employees of distributors.
“I look at my route driver. These route drivers work for family-owned distributorships. And they’ll be committed to that company for 20 years,” Patronis said.
“But now their No. 1 product when they make that store delivery is no longer selling, and they’re having trouble pivoting that customer into something else because what’s happened over Modelo, Coors Light, Miller Lite and the others that are taking over that marketplace.”
Patronis is by no means the first high-profile Florida Republican to weigh in on the bitter saga of the once uncontroversial domestic brew.
U.S. Rep. Matt Gaetz on Saturday sniped at vocalist Garth Brooks over a profane putdown of conservatives boycotting the brand.
“I’m sure glad we have Garth Brooks to tell us who is and isn’t an a******. Question, tho: Does it make someone an a****** if they cheat on their spouse, write a song about it with their paramour, and then publish the duet with THAT VERY paramour? Or does that make for a good person, righteous in their moral preening?”
To prove his point, Gaetz included a screenshot of Brooks’ duet with Trisha Yearwood, “In Another’s Eyes,” a song recorded in 1997. The song charted a few years before Brooks divorced Sandy Mahl in 2001, a split with a significant price tag: a $125 million settlement.
Gaetz’s sour note about the country crooner comes after Brooks vowed to continue serving the controversial beverage at his bar.
Gov. Ron DeSantis has worked Bud Light bashing into his campaign speeches, recently telling South Carolina supporters the company is trying to push “transgenderism.”
Previously, on “The Benny Show” podcast video, the Governor vowed never to drink the domestic light beer again, saying a boycott of the brew was “righteous.”
“Why would you want to drink Bud Light? I mean, like, honestly that’s like them rubbing our faces in it. And it’s like, these companies that do this, if they never have any response, they’re just going to keep doing it. So, if you as a consumer are like … ‘Yeah, they’re doing that, but I’m just going to keep drinking anyways,’ well, then they’re going to keep doing it,” DeSantis said, before eventually revealing he liked Guinness better anyway.
7 comments
It's Complicated
June 16, 2023 at 10:13 am
Demonstrates the critical role of a ‘brand manager’ for big companies, and how important it is to NOT delegate something so important to a marketing team without brand manager oversight. This disaster will likely be discussed in marketing classes for decades.
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June 17, 2023 at 6:01 am
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Michael K
June 16, 2023 at 10:30 am
These Republicans just have to use LGBTQ people as scapegoats, once again, to distract the “uneducated” MAGA cult from noticing that they are being robbed blind by the greed and power lust of people like Jimmy and Ron DeSantis.
These blowhards don’t understand that Black and Brown people and LGBTQ people and women and non-Christians buy things too, and also have a right to life, liberty and the pursuit of happiness.
Ocean Joe
June 16, 2023 at 10:45 am
Cancel culture is alive and well in the panhandle redneck Riviera.
Problem on the left: trying to normalize something that never will be normal.
Problem on the right: always hating anybody different.
Solution: mind your own business.
Let people live their lives in freedom, including the freedom to be different.
Surprised to see Modelo take the number one spot, it’s a great beer but it was on the “patriot” boycott list along with Home Depot a couple months ago. Guess they forgot.
Earl Pitts American
June 16, 2023 at 11:24 am
Good morning America,
Sage Life Coach Advice from Earl Pitts American:
Dook 4 brains leftists really really hate it when they are caught being dook 4 brains leftists.
They hate it even more when there are negative consiquences to them being dook 4 brains leftists.
They hate it even worse when the consiquences are made public in leftist media and just wont allow for them to shame normal folks to just stop talking about it.
This bud lite dook 4 brains leftist blow up will have a shelf life of at least 10 years.
Solution: stop being dook 4 brains leftists.
Normal folk are tired of your $hIT and the painfull and embarrassing push back on all things dook 4 brains leftist has just begun.
Thank you America, we cant just push back, laugh, joke, at dook 4 brains leftists. Sure its fun for a while, maybe 3 or 6 years. But at some point it will become our Christian Duty to try and help these poor misguided almost non-human @55whole fringe members of society to get a leg up and do better.
But in the mean time we deserve to have some fun at their expense.
I, Earl Pitts American, will tell everyone when the dook 4 brains leftists are ready for us normal folk to help them re-enter normal polite society. Until that time comes the dook 4 brains left has a whole lot of learning, ‘splaining, and amends to make for their utter stupidity.
Thank you America,
Earl Pitts “Life Coach” American
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Tjb
June 22, 2023 at 3:55 pm
Culture wars are all that the Republicans leaders have. They haven’t introduced a comprehensive bill to address immigration, high insurance cost . Inflation and healthcare for all.
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