The war on “woke” takes center stage in the latest ad from a super PAC backing Ron DeSantis’ bid for President.
Never Back Down’s new 30-second spot depicts the Governor as an uncompromising fighter in this battle, using rally footage, a stentorian male voiceover and DeSantis’ own words to make its point.
“Gov. Ron DeSantis is waging a war on ‘woke’ and winning,” the narration begins, giving way quickly to DeSantis’ remarks.
“‘Woke’ is an existential threat to our society. I mean, it’s an attack on truth. It’s a form of cultural Marxism,” the Governor contends.
The narration credits DeSantis with “protecting children from mutilation and indoctrination,” complementing a graphic featuring him signing a “Florida ban on transgender treatment for minors.”
As a graphic hails DeSantis for slamming the “woke” Walt Disney Co., the narrator lauds the Governor for “standing up to ‘woke’ corporations.”
“He’s drawn the line and said enough is enough,” adds endorser Riley Gaines, a female college athlete who backs the Governor after his moves to ban transgender athletes from girls’ and women’s sports in Florida.
“DeSantis is fearless, fighting for our kids, fighting for our values and winning. That’s the conservative road map for America,” the narrator adds.
The Governor finds the deleterious impacts of what he has called the “woke mind virus” everywhere he goes, including a recent fundraising trip to San Francisco.
“When ‘woke’ overtakes our criminal justice system — like it has in San Francisco, like it has in Los Angeles — the average person becomes less safe in their communities as a result,” said DeSantis at the Faith and Freedom Conference Friday, as reported by HuffPost.
“Don’t tell me it doesn’t affect people’s lives. I was just in San Francisco. I saw — in 20 minutes on the ground — people defecating on the sidewalk. I saw people using fentanyl. I saw people smoking crack right there in the open, right there on the street. It was a civilization in decay.”
Fox News reports that the campaign will spend more than $1 million airing the spot in Iowa and South Carolina, two states where DeSantis is struggling, according to polls. Donald Trump leads on average by more than 20 points in both states.
See the new ad below.
20 comments
DeSantis is a groomer
June 26, 2023 at 8:59 am
they should ban all super packs that are propaganda machines and tearing down our democracy. They have the ideology of Nazis and Mussolini. They are dangerous to the United States of America in the freedoms that we share.
Michael K
June 26, 2023 at 9:00 am
I’m sick of war. I’m sick of warmongers. I’m sick of people who instill division and hate to turn people against one another. I’m sick of people who pick on people who are different, and tear people down to puff themselves up.
And I’m tired of people who use the self-righteous language of freedom to strip other human beings of their basic rights and freedoms.
DeSantis is not fighting for “you,” whoever “you” are. He’s manufacturing “fights” only to feed his personal political ambitions and fragile ego – and to the throw red meat of hate to rile up a few votes. He does not want “you” to be awake. If you are awake and woke, you’ll see behind the curtain and realize that he’s a liar, a fraud, and it’s all a scam. He’s laughing at “you” all the way to the bank, with his arrogant superiority and disdain for “you” actually believing his lies.
Thomas Kaspar
June 26, 2023 at 9:01 am
So you like nude gay men in pride parades like San Francisco in front of young children it seems . This is the team Democrat position .
Jay Smif
June 26, 2023 at 9:54 am
This coming from the clown that takes his three-year old boy to hooters and the strip club. Sit down, princess.
Real Thomas Kaspar
June 27, 2023 at 12:44 pm
“three-year old boy to hooters and the strip club” curb the CBD and whats wrong with Hooters and a strip club ? Clearly you dont live in Florida .
Dont Say FLA
June 26, 2023 at 7:45 pm
Thomas, if parents want to take their kid to a pride parade, that is their call. That is not GOP Big Government’s call no matter how badly Rhonda wishes to control our children for us like he was Michael Jackson
Thomas Kaspar
June 27, 2023 at 12:22 am
I believe that all Democrats should be put in prison camps, and their children seized, who will then become property of the state. They will be put in special education schools where they will be taught patriotism, until they’re old enough to be forced into military service.
So yes, OF COURSE, I think it’s the Republican Governments call on how to raise your children.
Tom
June 27, 2023 at 7:46 am
I’ve never heard of any parent who would be willing to abdicate responsibility for raising their children to the government. Move to China – it will be a win-win for everybody.
Real Thomas Kaspar
June 27, 2023 at 11:04 am
Well that is a FAKE ME but illustrates how very weird , perverse and lascivious friendly the Dems really are .
PeterH
June 26, 2023 at 9:19 am
Dear Ron,
America isn’t interested in your divisive rhetoric!
Sincerely,
The American Electorate
Michael K
June 26, 2023 at 10:59 am
Nothing screams “groomer” like using children as props and pawns. How does he explain what he’s signing to these children without breaking his own law?
Real Thomas Kaspar
June 30, 2023 at 12:28 am
You deserve to be in prison.
Joe
June 26, 2023 at 11:40 am
Yawn. Nobody cares as much about “woke” as you and Casey, Ronnie.
Thomas Kaspar
June 26, 2023 at 8:46 pm
Go look at the video(s) . Right of states yes of course but still these sickos need to go to jail and register for life .
Ned Beatty
June 27, 2023 at 12:50 pm
Do you want some dressing for your word salad, boomer?
Real Thomas Kaspar
June 27, 2023 at 1:12 pm
The responsible parties have been sacked .
Impeach Biden
June 27, 2023 at 12:22 am
Thomas, would you like to by some photos of my feet?
Real Thomas Kaspar
June 27, 2023 at 11:05 am
Send them to Kamala she has a documented thing .
Edward Freeman
June 27, 2023 at 11:56 pm
Talk about cutting trail! We had no idea that our occasional Governor was obsessed with the nebulous concept of woke and that he far prefers his marks be asleep. End the election now. DiSaster has clearly won.
Real Thomas Kaspar
June 30, 2023 at 12:29 am
I think child porn should be legal. But this WOKENESS is stopping it. Nobody is getting hurt. And I think the age of consent is a WOKE lie too.
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