Latest Joe Biden ad directly counteracts GOP outreach to Hispanic voters

Joe Biden
The ad will run in swing states on English and Spanish TV and on digital platforms.

President Joe Biden’s re-election campaign will launch another ad targeting Latino voters. With versions in English and Spanish, the ad explicitly acknowledges messaging inroads made by Republicans with Hispanic audiences, but calls the GOP promises out as hypocrisy.

“Republicans say they’re for us,” the English-language narrator states. “But we know they’re working for the rich and powerful.”

The latest ads serve as a response to expected attacks the Biden-Kamala Harris administration anticipates during the second Republican presidential debate, scheduled for Sept. 27 in California.

The ads are part of a $25 million campaign that will run on TV, including Spanish-language outlets, and on digital platforms in a number of battleground states.

“Republicans talk a lot of game, but Joe Biden actually delivers for Latinos,” said Maca Casado, Biden-Harris 2024 Hispanic Media Director.

“That’s the difference and that’s the choice Latinos will face in November 2024: between an agenda that is lowering costs and investing in Latino communities and their businesses, and MAGA Republicans whose platform only serves the wealthy and powerful. President Biden’s campaign knows Latinos’ political power and is investing early and aggressively to make his case because we won’t take their votes for granted.”

The ad spotlights record low unemployment for Latinos during Biden’s first term, as well as expansion of health insurance options.

“President Joe Biden is different,” the narrator in the ad states. “He’s fighting for us.”

The ad includes still black-and-white images of multiple Republican presidential candidates, lingering on shots of former President Donald Trump, former Vice President Mike Pence and Gov. Ron DeSantis. Then it cycles through color footage and photos of Biden, often interacting with Hispanic workers on job sites.

“He’s working to make billionaires and corporations pay their fair share so our businesses, our families and our communities have a chance to get ahead,” the narrator says. “Joe Biden and Kamala Harris are the difference.”

A Spanish language ad runs shot-for-shot with the same message and structure.

Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected].


11 comments

  • Richard Russell

    September 22, 2023 at 10:48 am

    Lie, scream, lie, scream and lie more until the public accept the lies and screams as facts – that is the Totalitarian method for convincing the masses.

    • Julia

      September 22, 2023 at 2:34 pm

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      • Rick Whitaker

        September 23, 2023 at 5:32 am

        what are you selling

  • Earl Pitts American

    September 22, 2023 at 10:55 am

    Good mornting America,
    Latin voters just left a country ran by Dook 4 Brains Leftists. Mainly because the countries they just left were ran into the ground economicslly and turned into shiphole countries by the Dook 4 Brains Leftist leadership.
    And yet the Dook 4 Brains Leftist leadership in the USA is still irrationally clinging to the totally false fantisy that Latin Patriots will somehow be so totally stupid not to recgonise that the USA Leftists are the same Leftists that bankrupted their home country’s and made them into the shiphole country they just had to run away from with their family’s in fear of their lives.
    Earl Is Back Back Again
    Earl Is Back Tell A Friend

    • EliotG

      September 22, 2023 at 11:05 am

      What he said!

  • My Take

    September 22, 2023 at 11:17 am

    GOPers hate the foreign accented, the swarthy, those whose food smells differently.
    They just want their money and votes.

  • William Jefferson Clinton

    September 22, 2023 at 12:06 pm

    This article sure does make one thing clear: Joe Biden will win over the black caucus!

    • Earl Pitts American

      September 22, 2023 at 12:44 pm

      Bill Bill Bill….get back to cleaning the jizz stains off that blue dtess.
      EPA

  • Rick Whitaker

    September 22, 2023 at 12:19 pm

    bravo to the biden campaign. the hispanic voters need to hear the truth instead of corporate lies. iv’e always have been perplexed by hispanics voting for the white supremacist party that despises them. rich donors target the groups they hate to get their vote. beware of propaganda is my tip to hispanic voters

  • Earl Pitts American

    September 22, 2023 at 9:02 pm

    All Hispanics will be voting Republican in 2024 and 1/2 of the Blacks in the USA also.
    With that being said its going to be a very complex endevor for America’s Dook 4 Brains leftists to pull off the required cheating to win 2024 and 2028. As we all know the Dook 4 Brains Leftists are not and never were and never will be very intelegent.
    Remember the “Dweebs” in your High School? Yeah well they all grew up to become the Dook 4 Brains Leftists which our Hero, Earl Pitts American, engages in battle each and every day just to make our Great Nation a better place for all Americans.
    Earl Pitts American

  • Sonja Fitch

    September 24, 2023 at 3:28 am

    Lol. bs is already planted!
    Immigrants want jobs! Immigrants deserve safety. They come from lands of oppression! Immigrants take voting as an absolute obligation !

Comments are closed.


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